//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~subject:"Firm performance"
~subject:"marketing"
~type_genre:"Article in journal"
~type_genre:"Nachruf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
marketing
Marketing
16
Marketing management
8
Marketingmanagement
8
Marketing theory
7
Marketingtheorie
7
Consumer behaviour
6
Konsumentenverhalten
6
Bibliometrics
4
Bibliometrie
4
macromarketing
3
marketing ethics
3
strategy
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Corporate culture
2
Internet marketing
2
Learning
2
Learning organization
2
Lernen
2
Lernende Organisation
2
Nachhaltigkeit
2
Online-Marketing
2
Relationship marketing
2
South Korea
2
Sustainability
2
Südkorea
2
Theorie
2
Theory
2
Unternehmenskultur
2
Werbewirkung
2
Werbung
2
business
2
communication
2
consumer behavior
2
culture
2
service
2
Accident
1
Age group
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
Nachruf
Aufsatz in Zeitschrift
15
Language
All
English
Author
All
Trim, Peter R. J.
2
Aiello, Gaetano
1
Balikcioglu, Betul
1
Bonaparte, Yvette Lynne
1
Borders, Aberdeen Leila
1
Burns, David J.
1
Coleman, Linda Jane
1
Cote, Lauren E.
1
Fitzgerald, M. Paula
1
Gu, Jian
1
Lee, Yang-im
1
Lee, Yangim
1
Lester, Deborah H.
1
Miletkov, Mihail
1
Morales, Paola Andrea
1
Moschis, George P.
1
Munsch, Alison
1
Nicolau, Victoria
1
Nikolov, Atanas
1
Park, Heejung
1
Peev, Plamen
1
Peterson, Mark
1
Shannon, Randall
1
Shimizu, Akira
1
Teichert, Thorsten
1
Thuckavadee Sthienrapapayut
1
True, Sheb L.
1
Tudor, R. Keith
1
Woodside, Arch G.
1
Ye, Christine
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Journal of business research : JBR
16
Journal of strategic marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Business history
13
Cogent business & management
13
International journal of consumer studies
13
Journal of marketing management : MM
13
Journal of marketing education : JME
12
International journal of internet marketing and advertising : IJIMA
11
Journal of travel and tourism marketing
11
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
11
Health marketing quarterly
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Journal of marketing
9
Marketing theory
9
Operations research
9
European research studies
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of macromarketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Psychology & marketing
8
Journal of international food & agribusiness marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of nonprofit & public sector marketing
7
Marketing i menedžment innovacij : m&mi
7
The journal of business & industrial marketing
7
Asian journal of management cases
6
Central European business review : CEBR
6
European journal of international management : EJIM
6
International journal of arts management
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of islamic marketing and branding
6
Journal of education for business
6
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The current state of big data analytics research in marketing : a systematic review using TCCM approach
Ye, Christine
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 393-415
Persistent link: https://www.econbiz.de/10015048086
Saved in:
2
Hope for a stronger discipline of marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
3
Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea
;
True, Sheb L.
;
Tudor, R. Keith
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Saved in:
4
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
5
Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
Saved in:
6
Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
Saved in:
7
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
8
Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures
Shannon, Randall
;
Thuckavadee Sthienrapapayut
;
Moschis, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012257924
Saved in:
9
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
10
Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->