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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Fashion"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Fashion
Service quality
Werbewirkung
Consumer behaviour
191
Konsumentenverhalten
191
Brand management
51
Markenführung
51
Beziehungsmarketing
37
Relationship marketing
37
Markenimage
31
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Emotion
23
Dienstleistungsqualität
21
Brand
20
Markenartikel
20
Luxury goods
17
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
consumer behavior
14
Advertising effects
13
Marketing management
12
Marketingmanagement
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Viral marketing
12
Virales Marketing
12
Environmental consciousness
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Online retailing
11
Online-Handel
11
Umweltbewusstsein
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purchase intention
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Article
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Marktinformation
Non-commercial literature
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70
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English
70
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Ko, Eunju
4
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Jeon, Jung Ok
2
Kim, Sang Jin
2
Mattila, Pekka
2
Ahn, Joongha
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barnes, Brianna
1
Belk, Russell W.
1
Blair, James
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chan, Priscilla
1
Chang, Dae Ryun
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Choi, Chang-Won
1
Choi, Sunmee
1
Chung, Christina
1
Chung, Kim-choy
1
Correia, Antónia
1
Elmadağ Baş, Ayşe Banu
1
Elsamadicy, Ahmed Mousa
1
Eppler, Dianne B.
1
Evans, Joel R.
1
Foxx, William
1
Gaber, Hazem Rasheed
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
669
Journal of retailing and consumer services
575
International journal of hospitality management
282
The journal of product & brand management
262
The journal of brand management : an international journal
232
Psychology & marketing
218
Journal of marketing communications
186
Journal of fashion marketing and management
169
International journal of advertising : the review of marketing communications
157
Asia Pacific journal of marketing and logistics
148
European journal of marketing : EJM
122
The journal of services marketing
121
Journal of travel and tourism marketing
118
Cogent business & management
112
Journal of hospitality marketing & management
108
International journal of consumer studies
107
International journal of advertising : the quarterly review of marketing communications
106
Journal of consumer research : JCR ; an interdisciplinary bimonthly
106
International journal of contemporary hospitality management
103
Journal of international consumer marketing
102
Journal of promotion management : innovations in planning and applied research
100
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Journal of marketing research : JMR
97
Marketing letters : a journal of research in marketing
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
The journal of consumer marketing
88
Marketing intelligence & planning
87
Journal of promotion management : JPM
85
Journal of strategic marketing
85
Tourism management : research, policies, practice
85
International journal of internet marketing and advertising : IJIMA
84
Journal of marketing
83
The service industries journal
83
Journal of global marketing
80
Services marketing quarterly
79
Journal of the Academy of Marketing Science
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
72
European journal of marketing
69
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ECONIS (ZBW)
70
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"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
2
Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi
;
Blair, James
;
Lunde, Matthew
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 305-324
Persistent link: https://www.econbiz.de/10015048082
Saved in:
3
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
4
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
5
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
6
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
7
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
8
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
9
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
10
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
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