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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
29
Marketingmanagement
29
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
7
Markenführung
7
Beziehungsmarketing
6
Relationship marketing
6
Marketing
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marketing
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B-to-B-Marketing
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Business-to-business marketing
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customer equity
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Cause-Related Marketing
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Kim, Kyung Hoon
3
Ko, Eunju
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Kim, Sang Jin
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Panigyrakis, George
2
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Bhattacharya, Prodyut
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Bonaparte, Yvette Lynne
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Burns, David J.
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Chandran, Chindu
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Choi, Yung Kyun
1
Coleman, Linda Jane
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Correia, Antónia
1
Costanzo, Cynthia P.
1
Costanzo, Paul J.
1
Cote, Lauren E.
1
Deng, Qian
1
Di Benedetto, C. Anthony
1
Evans, Joel R.
1
Gu, Jian
1
Ha, Sejin
1
Ham, Sunny
1
Han, Sang-Lin
1
Inks, Scott A.
1
Jeong, Miyoung
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Jiang, Qi
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Kim, Eun Young
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Kim, Juran
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Kin, Kyulim
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Koo, Kyong Ryul
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Kozak, Metin
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Lee, Mi-ah
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Lee, Seonjeong
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Lee, Yang-im
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Lester, Deborah H.
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Luck, Edwina
1
Madhavaram, Sreedhar
1
Mathews, Shane
1
Mattila, Pekka
1
Messinger, Paul R.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
29
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1
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
2
Managing eWOM for hotel performance
Mathews, Shane
;
Prentice, Catherine
;
Tsou, Alice
; …
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 331-350
Persistent link: https://www.econbiz.de/10013326459
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
Saved in:
5
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
6
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
7
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
8
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
9
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
10
Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Costanzo, Paul J.
;
Costanzo, Cynthia P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10012257881
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