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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Strategies in sports marketing : technologies and emerging trends"
~source:"econis"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
~subject:"Sport event"
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Brand management
Kraftfahrzeug
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Sportmarketing
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Sports marketing
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5
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4
Spanien
4
Sport organization
4
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Breuer, Christoph
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Hardy, Stephen
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Jones, D. G. Brian
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Liu, Ran
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Minowa, Yuko
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Journal of historical research in marketing
Strategies in sports marketing : technologies and emerging trends
Sport marketing quarterly : preferred journal of the Sport Marketing Association
66
International journal of sport management and marketing : IJSMM
61
International journal of sports marketing & sponsorship
55
European Sport management quarterly : ESMQ
49
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport management review
44
Journal of business research : JBR
18
Journal of sports economics
13
Sport, Business and Management : an international journal ; SBM
13
International journal of sport finance
12
European journal of marketing : EJM
9
Journal of promotion management : JPM
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
8
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
The journal of brand management : an international journal
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of strategic marketing
5
SpringerLink / Bücher
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of event and festival management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
Asia Pacific journal of marketing and logistics
3
BestMasters
3
International journal of business and globalisation : IJBG
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of vacation marketing : an international journal
3
Marketing analysis in sport business : global perspectives
3
Routledge international handbooks
3
Routledge sports marketing
3
Sportmanagement : SPM
3
The journal of product & brand management
3
Tourism management perspectives : TMP
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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ECONIS (ZBW)
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1
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
2
The marketing of the F1 SingTel Singapore Grand Prix
Leng, Ho Keat
- In:
Strategies in sports marketing : technologies and …
,
(pp. 29-39)
.
2014
Persistent link: https://www.econbiz.de/10010362542
Saved in:
3
The transfer from a major sport event to a sponsoring brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
Saved in:
4
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
5
Ambush marketing
Liu, Ran
;
Thwaites, Des
- In:
Strategies in sports marketing : technologies and …
,
(pp. 187-202)
.
2014
Persistent link: https://www.econbiz.de/10010362967
Saved in:
6
Spectator consumption practices at the Roman games
Minowa, Yuko
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 510-531
Persistent link: https://www.econbiz.de/10009683215
Saved in:
7
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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