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~isPartOf:"Journal of historical research in marketing"
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Advertising
70
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Advertising history
45
Economic history
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35
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21
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Beard, Fred
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Journal of historical research in marketing
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
70
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
The technicians of consumer society : the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
Rudberg, Elin Åström
;
Husz, Orsi
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 77-97
Persistent link: https://www.econbiz.de/10014380803
Saved in:
3
Special issue: international sources for advertising and marketing history
Hawkins, Richard
(
ed.
);
Neilson, Leighann
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013328226
Saved in:
4
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
Saved in:
5
The weider brothers and the advertising of dietary supplements : commercialisation of Scandinavian fitness culture in the 1950s
Pihl Skoog, Emma
- In:
Journal of historical research in marketing
15
(
2023
)
4
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014456731
Saved in:
6
Advertising as discursive reflections of the political realm : Turkish-Cypriot advertisements between 1940-1974
Yalkin, Cagri
;
Kahveci, Hayriye
;
Uygur, Kubra
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10014315013
Saved in:
7
From craft to industry and back : transnational efforts in reconstructing Tin's social meaning to the retail consumer : 1950s-1960s
Yong, Yen Nie
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014380806
Saved in:
8
Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s
Galluzzo, Anthony
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012880737
Saved in:
9
Stelco, Sears Canada and CN Rail : archival sources of advertising and marketing history in the Library and Archives Canada collection
Campbell, Dalton
;
Griffin, Kelly Anne
;
Elliott, Andrew
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10013328213
Saved in:
10
The Pirate Archives, William Ready Division of Archives and Research Collections, McMaster University
Long, Christopher
;
Whittle, Bridget
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10013328227
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