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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~subject:"Experiment"
~subject:"Service quality"
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Search: subject_exact:"Empfehlungsmarketing"
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Experiment
Service quality
Viral marketing
47
Virales Marketing
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Consumer behaviour
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Billore, Aditya
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Bogicevic, Vanja
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
Journal of retailing and consumer services
26
Journal of business research : JBR
24
International journal of hospitality management
22
Journal of travel and tourism marketing
13
Journal of hospitality marketing & management
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Psychology & marketing
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International journal of contemporary hospitality management
10
Tourism management : research, policies, practice
10
The journal of services marketing
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Cogent business & management
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Service business
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Services marketing quarterly
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Information systems research : ISR
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The TQM journal : the international review of organizational improvement
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European journal of marketing : EJM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of services and operations management
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Journal of retailing
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Journal of service management
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Managing service quality : MSQ ; an international journal
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The service industries journal
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Electronic commerce research
3
Faculty & research / Insead : working paper series
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International journal of electronic commerce : IJEC
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of vacation marketing : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of marketing
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Health marketing quarterly
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Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of bank marketing
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ECONIS (ZBW)
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1
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
2
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
3
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
4
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
5
It's raining complaints! : how weather factors drive consumer comments and word-of-mouth
Bujisic, Milos
;
Bogicevic, Vanja
;
Parsa, H. G.
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 656-681
Persistent link: https://www.econbiz.de/10012053330
Saved in:
6
Online traveler reviews as social influence : price is no longer king
Book, Laura A.
;
Tanford, Sarah
;
Montgomery, Rhonda
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 445-475
Persistent link: https://www.econbiz.de/10011900488
Saved in:
7
A "Triple A" typology of responding to negative consumer-generated online reviews
Sparks, Beverley
;
Bradley, Graham L.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
6
,
pp. 719-745
Persistent link: https://www.econbiz.de/10011736938
Saved in:
8
I complain for your good? : re-examining consumer advocacy
Jayasimha, K. R.
;
Billore, Aditya
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10011637332
Saved in:
9
The influence of hotel price on perceived service quality and value in e-tourism : an empirical investigation based on online traveler reviews
Ye, Qiang
;
Li, Huiying
;
Wang, Zhisheng
;
Law, Rob
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010252159
Saved in:
10
The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry
Swanson, Scott R.
;
Hsu, Maxwell K.
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10009385341
Saved in:
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