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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of internet commerce"
~isPartOf:"The international review of retail, distribution and consumer research"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
87
Virales Marketing
87
Consumer behaviour
62
Konsumentenverhalten
62
Internet marketing
40
Online-Marketing
40
Social Web
32
Social web
32
Beziehungsmarketing
24
Relationship marketing
24
Online retailing
23
Online-Handel
23
Customer satisfaction
22
Kundenzufriedenheit
22
Hotel industry
17
Hotellerie
17
Dienstleistungsqualität
15
Service quality
15
social media
14
Brand image
12
Brand management
12
Confidence
12
Markenführung
12
Markenimage
12
Vertrauen
12
E-commerce
10
Electronic Commerce
10
Beschwerdemanagement
9
Complaint management
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Emotion
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Personalisierung
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Personalization
8
Data Mining
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Data mining
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Gastgewerbe
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Hospitality industry
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USA
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online reviews
6
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87
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87
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87
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English
87
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Mavondo, Felix
4
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Xiang, Zheng
3
Aiken, K. Damon
2
Bilgihan, Anil
2
Datta, Biplab
2
Ghosh, Tathagata
2
Korgaonkar, Pradeep
2
Law, Chun Hung Roberts
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Petrescu, Maria
2
Romero, Jaime
2
Shin, Seunghun
2
Tang, Liang
2
Aakash, Aakash
1
Abubakar, Binta
1
Aggarwal, Anu Gupta
1
Ai, Jin
1
Alrawadieh, Zaid
1
Amaya Rivas, Adriana A.
1
Anusree, M. R.
1
Bagaas, Ingrid K.
1
Balaji, M. S.
1
Baloglu, Seyhmus
1
Banyai, Maria
1
Baseggio, Henrique Webber
1
Basso, Kenny
1
Basu, Rituparna
1
Bat, Tuya
1
Beneke, Justin
1
Berezina, Katerina
1
Bilro, Ricardo Godinho
1
Boon Liat Cheng
1
Boush, David M.
1
Brandão, Amélia Maria Pinto da Cunha
1
Burgess, Stephen
1
Buultjens, Jeremy
1
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Journal of hospitality marketing & management
Journal of internet commerce
The international review of retail, distribution and consumer research
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
87
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87
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews
Rajaguru, Rajesh
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 251-259
Persistent link: https://www.econbiz.de/10014511804
Saved in:
3
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
4
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
5
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
6
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
7
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
8
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
9
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
10
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
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