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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Konsumentenverhalten
838
Beziehungsmarketing
190
Relationship marketing
190
Einzelhandel
150
Retail trade
150
Customer satisfaction
126
Kundenzufriedenheit
126
Dienstleistungsqualität
112
Service quality
112
Brand management
103
Markenführung
103
Brand image
88
Markenimage
88
Online retailing
85
Online-Handel
85
Hotel industry
77
Hotellerie
77
Internet marketing
70
Online-Marketing
70
Viral marketing
65
Virales Marketing
65
Preismanagement
60
Pricing strategy
60
Gastronomie
58
Restaurant industry
58
Brand
57
Emotion
56
Markenartikel
55
Social Web
55
Social web
55
E-commerce
48
Electronic Commerce
48
Marketing management
46
Marketingmanagement
46
USA
44
United States
44
Advertising effects
43
Werbewirkung
43
Beschwerdemanagement
41
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483
Free
21
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Article
836
Book / Working Paper
2
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Article in journal
836
Aufsatz in Zeitschrift
836
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Conference proceedings
1
Konferenzschrift
1
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Language
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English
838
Author
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Grewal, Dhruv
20
Palmatier, Robert W.
9
Verhoef, Peter C.
9
Breugelmans, Els
7
Han, Heesup
7
Nordfält, Jens
7
Roggeveen, Anne L.
7
Campo, Katia
6
Haws, Kelly L.
6
Inman, J. Jeffrey
6
Kumar, V.
6
Mattila, Anna S.
6
Ramkissoon, Haywantee
6
Schreier, Martin
6
Walker Reczek, Rebecca
6
White, Katherine
6
Ailawadi, Kusum L.
5
Barone, Michael J.
5
Bijmolt, Tammo H. A.
5
Biswas, Abhijit
5
Blut, Markus
5
Chandukala, Sandeep R.
5
Dahl, Darren W.
5
Fuchs, Christoph
5
Hamilton, Ryan
5
Herrmann, Andreas
5
Lehmann, Donald R.
5
Ma, Yu
5
MacInnis, Deborah J.
5
Neslin, Scott A.
5
Patrick, Vanessa M.
5
Prayag, Girish
5
Reinartz, Werner J.
5
Baloglu, Seyhmus
4
Biswas, Dipayan
4
Burton, Scot
4
Chen, Haipeng
4
Cobanoglu, Cihan
4
Evanschitzky, Heiner
4
Fang, Eric
4
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Institution
All
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Published in...
All
Journal of hospitality marketing & management
Journal of marketing
Journal of retailing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
838
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1
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10
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838
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1
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
2
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
3
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
4
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
6
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
7
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
8
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
9
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
10
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
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