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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of strategic marketing"
~subject:"Präferenztheorie"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Präferenztheorie
Relationship marketing
USA
Consumer behaviour
782
Konsumentenverhalten
782
Beziehungsmarketing
156
Customer satisfaction
132
Kundenzufriedenheit
132
Brand management
114
Markenführung
114
Brand image
107
Markenimage
107
Dienstleistungsqualität
104
Service quality
104
Hotel industry
78
Hotellerie
78
Emotion
69
Market research
67
Marktforschung
67
Internet marketing
66
Online-Marketing
66
Viral marketing
59
Virales Marketing
59
Gastronomie
58
Restaurant industry
58
Social Web
58
Social web
58
Advertising effects
56
Brand
56
Markenartikel
56
Werbewirkung
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Online retailing
45
Online-Handel
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Theory of preferences
37
Personality psychology
33
Persönlichkeitspsychologie
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Mavondo, Felix
4
Pervan, Simon J.
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Dhar, Ravi
3
Fernandes, Teresa
3
Han, Heesup
3
Japutra, Arnold
3
Jin, Naehyun Paul
3
Kumar, V.
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Roy, Sanjit
3
Simonson, Itamar
3
Tanford, Sarah
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Bove, Liliana L.
2
Bradlow, Eric T.
2
Ding, Min
2
Gijsbrechts, Els
2
Goh, Ben
2
Hamilton, Rebecca W.
2
Heerde, Harald J. van
2
Johnson, Lester W.
2
Jong, Martijn G. de
2
Ketron, Seth
2
Kim, Mi Ran
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Leckie, Civilai
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Lemon, Katherine N.
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2
Netzer, Oded
2
O'Connor, Peter
2
Qu, Hailin
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Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of strategic marketing
Journal of retailing and consumer services
529
Journal of business research : JBR
429
Working paper / National Bureau of Economic Research, Inc.
252
International journal of hospitality management
214
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
135
The journal of services marketing
127
The journal of product & brand management
114
Journal of the Academy of Marketing Science
99
The journal of brand management : an international journal
86
Asia Pacific journal of marketing and logistics
85
Journal of travel and tourism marketing
84
Journal of retailing
80
International journal of contemporary hospitality management
79
International journal of retail & distribution management
78
Cogent business & management
76
International journal of consumer studies
74
Journal of fashion marketing and management
71
Journal of marketing
70
The journal of consumer marketing
68
European journal of marketing : EJM
65
The service industries journal
65
Services marketing quarterly
64
The international review of retail, distribution and consumer research
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Journal of service management
59
Journal of service research : JSR
59
Marketing intelligence & planning
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
NBER working paper series
56
Journal of international consumer marketing
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Tourism management : research, policies, practice
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
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ECONIS (ZBW)
220
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220
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
5
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
6
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
7
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
8
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
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