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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The service industries journal"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Relationship marketing
Social Web
USA
Consumer behaviour
785
Konsumentenverhalten
784
Beziehungsmarketing
155
Dienstleistungsqualität
144
Service quality
144
Customer satisfaction
143
Kundenzufriedenheit
143
Emotion
85
Hotel industry
78
Hotellerie
78
Brand management
75
Markenführung
75
Brand image
73
Markenimage
73
Gastronomie
66
Market research
66
Marktforschung
66
Restaurant industry
66
Internet marketing
58
Online-Marketing
58
Viral marketing
54
Virales Marketing
54
Advertising effects
50
Werbewirkung
50
Experiment
47
Online retailing
43
Online-Handel
43
Social web
43
Präferenztheorie
37
Theory of preferences
37
Confidence
34
Vertrauen
34
Beschwerdemanagement
32
Brand
32
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32
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Kumar, V.
5
Lee, Seonjeong
5
Han, Heesup
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Tanford, Sarah
4
Baloglu, Seyhmus
3
Cobanoglu, Cihan
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Dewnarain, Senika
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Ryu, Kisang
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2
Al-Hawari, Mohd Ahmad
2
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2
Assaker, Guy
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2
Cai, Ruiying
2
Cetin, Gurel
2
Chi, Christina Geng-Qing
2
Choi, Jeonghye
2
Fischer, Marc
2
Gijsbrechts, Els
2
Goh, Ben
2
Israeli, Aviad A.
2
Karpinski, Aryn C.
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Kim, Mi Ran
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Lee, Yong-Ki
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Legendre, Tiffany S.
2
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2
Mattila, Anna S.
2
O'Connor, Peter
2
Ouyang, Zhe
2
Packard, Grant
2
Peres, Renana
2
Qu, Hailin
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Journal of hospitality marketing & management
Journal of marketing research : JMR
The service industries journal
Journal of business research : JBR
721
Journal of retailing and consumer services
720
Working paper / National Bureau of Economic Research, Inc.
247
International journal of hospitality management
244
The journal of product & brand management
232
The journal of brand management : an international journal
225
Psychology & marketing
207
Journal of consumer research : JCR ; an interdisciplinary bimonthly
191
The journal of services marketing
139
Journal of the Academy of Marketing Science
130
Asia Pacific journal of marketing and logistics
126
International journal of consumer studies
122
International journal of internet marketing and advertising : IJIMA
118
Journal of travel and tourism marketing
112
Journal of marketing
110
European journal of marketing : EJM
108
Cogent business & management
107
Journal of fashion marketing and management
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
International journal of contemporary hospitality management
98
Journal of strategic marketing
97
The journal of consumer marketing
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
International journal of retail & distribution management
92
Journal of retailing
92
Journal of marketing communications
91
Journal of international consumer marketing
90
Technological forecasting & social change : an international journal
85
Marketing intelligence & planning
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
SpringerLink / Bücher
83
The international review of retail, distribution and consumer research
83
International journal of electronic marketing and retailing : IJEMR
82
Journal of promotion management : innovations in planning and applied research
81
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
77
Journal of internet commerce
77
Journal of marketing management : MM
76
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ECONIS (ZBW)
236
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236
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1
Conflict-solving as a mediator between customer incivility and service performance
Auh, Seigyoung
;
Mengüç, Bülent
;
Thompson, Frauke Mattison
- In:
The service industries journal
44
(
2024
)
5/6
,
pp. 342-377
Persistent link: https://www.econbiz.de/10014551100
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
4
Social connectedness and well-being of elderly customers : do employee-to-customer interactions matter?
Feng, Kuo
;
Altinay, Levent
;
Alrawadieh, Zaid
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10013545829
Saved in:
5
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
6
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
7
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
8
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
9
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
10
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
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