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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"USA"
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Brand image
Relationship marketing
USA
Consumer behaviour
586
Konsumentenverhalten
586
Customer satisfaction
93
Kundenzufriedenheit
93
Beziehungsmarketing
90
Dienstleistungsqualität
81
Service quality
81
Hotel industry
76
Hotellerie
76
Market research
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Marktforschung
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Brand management
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Markenführung
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Virales Marketing
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Präferenztheorie
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Complaint management
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Online-Handel
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Article
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Baloglu, Seyhmus
4
Han, Heesup
4
Kumar, V.
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Berger, Jonah
3
Dewnarain, Senika
3
Jin, Naehyun Paul
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Lee, Seonjeong
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Line, Nathaniel D.
3
Tanford, Sarah
3
Assaker, Guy
2
Gijsbrechts, Els
2
Goh, Ben
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Kim, Mi Ran
2
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2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Lemon, Katherine N.
2
Lim, Weng Marc
2
Mattila, Anna S.
2
O'Connor, Peter
2
Qu, Hailin
2
Romero, Jaime
2
Ross, William T.
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Tang, Liang
2
Abubakar, Binta
1
Agbemabiese, George Cudjoe
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Ahn, Jiseon
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Al-Hawari, Mohd Ahmad
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Ali Eliwa, Rasha
1
Alonso, Abel Duarte
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1
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of retailing and consumer services
677
Journal of business research : JBR
658
The journal of product & brand management
277
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
238
The journal of brand management : an international journal
235
Psychology & marketing
203
Journal of consumer research : JCR ; an interdisciplinary bimonthly
182
Asia Pacific journal of marketing and logistics
145
The journal of services marketing
134
Journal of the Academy of Marketing Science
124
European journal of marketing : EJM
122
The journal of consumer marketing
113
Journal of international consumer marketing
111
International journal of consumer studies
108
Journal of marketing
106
Journal of fashion marketing and management
105
Journal of travel and tourism marketing
103
Cogent business & management
97
International journal of retail & distribution management
97
Marketing intelligence & planning
97
Journal of marketing communications
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of strategic marketing
90
International journal of contemporary hospitality management
88
Journal of retailing
86
The service industries journal
79
Journal of global marketing
78
International journal of internet marketing and advertising : IJIMA
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing letters : a journal of research in marketing
76
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
72
Services marketing quarterly
72
SpringerLink / Bücher
72
Tourism management : research, policies, practice
71
The international review of retail, distribution and consumer research
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
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ECONIS (ZBW)
159
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11
A social exchange perspective on boosting customer loyalty through culturally competent servers
Hsiao, Aaron
;
Ma, Emily Jintao
;
Manfreda, Anita
;
Baker, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10014281039
Saved in:
12
Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior : an integrated framework
O'Connor, Peter
;
Assaker, Guy
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 640-661
Persistent link: https://www.econbiz.de/10013327205
Saved in:
13
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
14
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
15
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
16
Do corporate social responsibility (CSR) initiatives boost customer retention in the hotel industry? : a moderation-mediation approach
Srivastava, Shalini
;
Singh, Nidhi
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 459-485
Persistent link: https://www.econbiz.de/10012549269
Saved in:
17
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
18
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
19
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
20
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
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