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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Online-Marketing
Relationship marketing
USA
Consumer behaviour
588
Konsumentenverhalten
588
Customer satisfaction
93
Kundenzufriedenheit
93
Beziehungsmarketing
91
Dienstleistungsqualität
81
Service quality
81
Hotel industry
77
Hotellerie
77
Market research
64
Marktforschung
64
Emotion
61
Gastronomie
58
Restaurant industry
58
Brand management
55
Markenführung
55
Brand image
54
Markenimage
54
Advertising effects
48
Werbewirkung
48
Experiment
45
Internet marketing
45
Viral marketing
44
Virales Marketing
44
Präferenztheorie
37
Theory of preferences
37
Social Web
34
Social web
34
United States
30
Online retailing
28
Online-Handel
28
Beschwerdemanagement
27
Complaint management
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Theorie
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Theory
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English
178
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Kumar, V.
5
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Tanford, Sarah
4
Baloglu, Seyhmus
3
Dewnarain, Senika
3
Han, Heesup
3
Heerde, Harald J. van
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Tang, Liang
3
Akhtar, Nadeem
2
Assaker, Guy
2
Bucklin, Randolph E.
2
Cobanoglu, Cihan
2
Draganska, Michaela
2
Fischer, Marc
2
Gijsbrechts, Els
2
Goh, Ben
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kim, Soon-Ho
2
Lemon, Katherine N.
2
Lim, Weng Marc
2
Mattila, Anna S.
2
Morosan, Cristian
2
O'Connor, Peter
2
Ouyang, Zhe
2
Qu, Hailin
2
Ryu, Kisang
2
Schweidel, David A.
2
Sharifi, Seyed Shahin
2
Shoukat, Muhammad Haroon
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Yoon, Donghwan
2
Zhao, Yi
2
Abubakar, Binta
1
Agbemabiese, George Cudjoe
1
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of retailing and consumer services
708
Journal of business research : JBR
705
International journal of hospitality management
263
Working paper / National Bureau of Economic Research, Inc.
249
The journal of brand management : an international journal
231
The journal of product & brand management
231
Psychology & marketing
194
Journal of consumer research : JCR ; an interdisciplinary bimonthly
181
International journal of internet marketing and advertising : IJIMA
141
Journal of the Academy of Marketing Science
136
The journal of services marketing
135
Asia Pacific journal of marketing and logistics
127
Journal of marketing communications
116
Cogent business & management
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
115
Journal of marketing
112
International journal of consumer studies
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
European journal of marketing : EJM
106
Journal of travel and tourism marketing
105
International journal of contemporary hospitality management
104
Journal of retailing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
The journal of consumer marketing
99
Journal of fashion marketing and management
98
International journal of advertising : the review of marketing communications
97
International journal of retail & distribution management
96
Journal of strategic marketing
95
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Journal of international consumer marketing
92
Journal of promotion management : innovations in planning and applied research
89
The international review of retail, distribution and consumer research
86
Marketing intelligence & planning
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
International journal of electronic marketing and retailing : IJEMR
82
Journal of internet commerce
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
SpringerLink / Bücher
80
Marketing letters : a journal of research in marketing
77
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ECONIS (ZBW)
178
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178
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
4
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
5
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
6
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
7
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
8
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
9
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
10
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior : evidence from hospitality industry in Taiwan
Dung Minh Nguyen
;
Chiu, Yen-Ting Helena
- In:
Journal of hospitality marketing & management
32
(
2023
)
4
,
pp. 477-504
Persistent link: https://www.econbiz.de/10014281024
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