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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Theory
Consumer behaviour
903
Konsumentenverhalten
903
Beziehungsmarketing
148
Relationship marketing
148
Customer satisfaction
139
Kundenzufriedenheit
139
Markenimage
126
Brand management
114
Dienstleistungsqualität
103
Emotion
91
Hotel industry
79
Hotellerie
79
USA
79
United States
79
Brand
76
Markenartikel
76
Advertising effects
69
Werbewirkung
69
Social Web
63
Viral marketing
63
Virales Marketing
63
Gastronomie
61
Restaurant industry
61
Personality psychology
56
Persönlichkeitspsychologie
56
Online retailing
54
Online-Handel
54
Experiment
50
Internet marketing
47
Online-Marketing
47
Confidence
42
Vertrauen
42
Advertising
41
Werbung
41
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Article in journal
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Conference proceedings
Glossar enthalten
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Aufsatz in Zeitschrift
311
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311
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Woodside, Arch G.
6
Han, Heesup
4
Thomas, Veronica L.
4
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Cobanoglu, Cihan
3
Filieri, Raffaele
3
Jin, Naehyun Paul
3
Kim, Jooyoung
3
Kuanr, Abhisek
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mavondo, Felix
3
Pradhan, Debasis
3
Rauschnabel, Philipp A.
3
Sauer, Nicola E.
3
Tang, Liang
3
Ahn, Sun Joo
2
Amin, Muslim
2
Arnold, Mark J.
2
Assaker, Guy
2
Bagozzi, Richard P.
2
Baloglu, Seyhmus
2
Bodur, H. Onur
2
Casaló, Luis V.
2
Cheng, Li-Keng
2
Das, Gopal
2
De Angelis, Matteo
2
Dewnarain, Senika
2
Ekinci, Yuksel
2
Fan, Alei
2
Flavián Blanco, Carlos
2
Goh, Ben
2
Gustafsson, Anders
2
Hollebeek, Linda D.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
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Journal of hospitality marketing & management
Psychology & marketing
Journal of business research : JBR
778
Journal of retailing and consumer services
685
The journal of product & brand management
320
The journal of brand management : an international journal
302
International journal of hospitality management
294
Asia Pacific journal of marketing and logistics
155
European journal of marketing : EJM
139
Journal of travel and tourism marketing
133
The journal of services marketing
133
Journal of marketing communications
132
International journal of contemporary hospitality management
125
Cogent business & management
120
Marketing intelligence & planning
118
International journal of internet marketing and advertising : IJIMA
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International journal of consumer studies
109
Journal of the Academy of Marketing Science
109
Journal of international consumer marketing
105
Journal of strategic marketing
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of marketing
102
Management science : journal of the Institute for Operations Research and the Management Sciences
101
International journal of advertising : the review of marketing communications
100
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
97
Marketing letters : a journal of research in marketing
95
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
94
Journal of marketing management : MM
94
Journal of promotion management : innovations in planning and applied research
94
The service industries journal
93
The journal of consumer marketing
87
Tourism management : research, policies, practice
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of global marketing
84
Journal of fashion marketing and management
83
Journal of marketing research : JMR
81
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
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ECONIS (ZBW)
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301
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Saved in:
302
Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun
;
Wang, Lei
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
Saved in:
303
Consumers' inferences about quality across diverse service providers
Reimer, Anja
;
Folkes, Valerie S.
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1066-1078
Persistent link: https://www.econbiz.de/10003917024
Saved in:
304
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
305
The role of consideration sets in brand choice: the moderating role of product characteristics
Suh, Jung-chae
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 534-550
Persistent link: https://www.econbiz.de/10003858280
Saved in:
306
Retail and service encounters : the inter-cultural tourist experience
Hartman, Katherine B.
;
Meyer, Tracy
;
Scribner, Lisa L.
- In:
Journal of hospitality marketing & management
18
(
2009
)
2/3
,
pp. 197-215
Persistent link: https://www.econbiz.de/10003842903
Saved in:
307
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
308
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
309
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
310
Consumers' preference shifts under the deletion of common features with varying attractiveness : an examination of competing explanations
Chiou, Wen-Bin
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 382-398
Persistent link: https://www.econbiz.de/10003735857
Saved in:
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