//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Love"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Emotion
132
Consumer behaviour
91
Konsumentenverhalten
91
Customer satisfaction
30
Kundenzufriedenheit
30
Beziehungsmarketing
18
Dienstleistungsqualität
18
Relationship marketing
18
Service quality
18
Hotel industry
14
Hotellerie
14
Advertising effects
12
Werbewirkung
12
emotions
12
Brand image
11
Cognition
11
Experiment
11
Kognition
11
Markenimage
11
Beschwerdemanagement
10
Complaint management
10
Gastronomie
10
Restaurant industry
10
Viral marketing
10
Virales Marketing
10
Brand
9
Markenartikel
9
Markenführung
9
Personality psychology
9
Persönlichkeitspsychologie
9
Advertising
8
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Werbung
8
Arbeitszufriedenheit
7
Customer service
7
Job satisfaction
7
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bargoni, Augusto
1
Bilro, Ricardo Godinho
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Chua, Bee-Lia
1
Dimoka, Angelika
1
Eisele, Anita
1
Giachino, Chiara
1
Guerreiro, João Pedro Silva Martins
1
Gutuleac, Rada
1
Han, Heesup
1
Huber, Frank
1
Isabella, Giuliana
1
Lee, Heekyung
1
Lee, Sanghyeop
1
Li, Xiangping
1
Liu, Chyong-Ru
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Lourenço, Carlos Jorge da Silva
1
Meyer, Frederik
1
Neves, Cristiana
1
Nguyen, Hong Ngoc
1
Song, Hak-jun
1
Torres, Pedro M.
1
Verbeke, Willem J. M. I.
1
Vo, Khoi
1
Wang, Yao-Chin
1
Yen, Chih-Lun
1
Yi, Youjae
1
Štreimikienė, Dalia
1
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Psychology & marketing
The journal of brand management : an international journal
40
The journal of product & brand management
31
Journal of business research : JBR
30
Journal of retailing and consumer services
16
International journal of hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
8
International journal of market research
7
Cogent business & management
6
Tourism management : research, policies, practice
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The service industries journal
5
Global business review
4
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing for higher education
4
Journal of promotion management : JPM
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management decision
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
4
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
5
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
8
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
9
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->