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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
927
Konsumentenverhalten
926
Brand management
338
Markenführung
338
Brand image
290
Markenimage
290
Relationship marketing
224
Brand
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Guzman, Francisco
5
Mavondo, Felix
4
Ramkissoon, Haywantee
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Saarijärvi, Hannu
4
Schramm-Klein, Hanna
4
Steinmann, Sascha
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Dewnarain, Senika
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Fetscherin, Marc
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Han, Heesup
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Lee, Seonjeong
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Line, Nathaniel D.
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Mattila, Anna S.
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Tanford, Sarah
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Veloutsou, Cleopatra
3
Wagner, Gerhard
3
Assaker, Guy
2
Baloglu, Seyhmus
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Benhabib, Abderrezzak
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Bilgihan, Anil
2
Broyles, S. Allen
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Goh, Ben
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Liljedal, Karina T.
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Lim, Weng Marc
2
Loureiro, Sandra Maria Correia
2
Menidjel, Choukri
2
O'Connor, Peter
2
Qu, Hailin
2
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Journal of hospitality marketing & management
The international review of retail, distribution and consumer research
The journal of product & brand management
Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
164
The journal of services marketing
116
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
Cogent business & management
74
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
32
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ECONIS (ZBW)
224
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
Saved in:
4
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
5
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
6
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
7
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
8
Physical retailing vs. physical distancing : an empirical study of Swedish retail adaptations in the wake of Covid-19
Hultman, Jens
;
Egan-Wyer, Carys
- In:
The international review of retail, distribution and …
32
(
2022
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10013274215
Saved in:
9
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
Saved in:
10
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
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