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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Marketing management"
~subject:"Mobile business"
~subject:"Relationship marketing"
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Search: subject_exact:"Loyalty program"
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Marketing management
Mobile business
Relationship marketing
Kundenbindungsprogramm
7
Loyalty program
7
Beziehungsmarketing
6
Consumer behaviour
5
Konsumentenverhalten
5
loyalty
4
reward programs
3
Customer satisfaction
2
Gerechtigkeit
2
Hotel industry
2
Hotellerie
2
Justice
2
Kundenzufriedenheit
2
Perception
2
Rawls's theory of justice
2
Rawls-Gerechtigkeitstheorie
2
Revenue management
2
Revenue-Management
2
Wahrnehmung
2
commitment
2
revenue management
2
segmentation
2
Australia
1
Australien
1
Customer retention
1
Fairness
1
Gambling
1
Glücksspiel
1
Internet marketing
1
Kundenbindung
1
Market segmentation
1
Marketingmanagement
1
Marktsegmentierung
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
1
Rabatt
1
Rebate
1
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6
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English
6
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Tanford, Sarah
5
Raab, Carola
2
Baloglu, Seyhmus
1
Chen, Chih-chien
1
Hwang, Eunmin
1
Kim, Yen-soon
1
Malek, Kristin
1
Min, Ji Hye
1
Shulga, Lenna
1
Xie, Karen L.
1
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Journal of hospitality marketing & management
Journal of retailing and consumer services
27
Journal of business research : JBR
19
Journal of the Academy of Marketing Science
14
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
European journal of marketing : EJM
7
Journal of retailing
7
Journal of travel and tourism marketing
7
Marketing letters : a journal of research in marketing
7
International journal of contemporary hospitality management
5
International journal of retail & distribution management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The service industries journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Administrative Sciences : open access journal
2
Business horizons
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
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ECONIS (ZBW)
6
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1
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
2
Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
Saved in:
3
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
4
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
5
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
6
Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.
;
Chen, Chih-chien
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
Saved in:
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