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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Virales Marketing"
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Virales Marketing
Product information
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Camilleri, Adrian R.
1
Changchit, Chuleeporn
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Chiou, Jyh-shen
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Huang, Albert H.
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Hung, Shin-Yuan
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Jiménez, Fernando R.
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Kang, Tsan-Ching
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Klaus, Tim
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Lee, Yukyung
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Lin, Carolyn A.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of the Academy of Marketing Science
Journal of business research : JBR
8
Information systems research : ISR
5
International journal of hospitality management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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Journal of business economics and management
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Journal of marketing communications
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Journal of retailing and consumer services
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American economic review
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Asia Pacific journal of marketing and logistics
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Business & information systems engineering
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Electronic commerce research and applications
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European journal of marketing : EJM
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Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of management and marketing research : IJMMR
1
International journal of services technology and management
1
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Journal of agricultural & food industrial organization
1
Journal of behavioral decision making
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of contemporary marketing science
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
1
Journal of global information management
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Journal of hospitality marketing & management
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Journal of information & knowledge management : JIKM
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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ECONIS (ZBW)
7
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1
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
2
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
Saved in:
3
The adoption of online product information : cognitive and affective evaluations
Kang, Tsan-Ching
;
Hung, Shin-Yuan
;
Huang, Albert H.
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 373-403
Persistent link: https://www.econbiz.de/10012312282
Saved in:
4
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
5
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
6
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
7
How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information
Pan, Lee-yun
;
Chiou, Jyh-shen
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009129703
Saved in:
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