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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
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Beziehungsmarketing
Vertrauen
Consumer behaviour
293
Konsumentenverhalten
293
Internet marketing
208
Online-Marketing
208
Social Web
180
Social web
180
Online retailing
150
Online-Handel
150
E-commerce
141
Electronic Commerce
141
Relationship marketing
80
Viral marketing
79
Virales Marketing
79
Internet
63
Website
61
Brand management
58
Markenführung
58
Advertising effects
52
Werbewirkung
52
Brand image
45
Markenimage
45
Social media
41
Customer satisfaction
40
Kundenzufriedenheit
40
Confidence
39
USA
39
United States
39
Advertising
36
Werbung
34
Innovation adoption
25
Innovationsakzeptanz
25
Dienstleistungsqualität
24
Service quality
24
Data protection
23
Datenschutz
23
Brand
22
Markenartikel
22
Marketing management
22
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110
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English
110
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Verhoef, Peter C.
4
Aiken, K. Damon
2
Aslam, Wajeeha
2
Bacile, Todd J.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Farhat, Kashif
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Inegbedion, Henry Egbezien
2
Labrecque, Lauren I.
2
Mokhtar, Sany Sanuri Mohd
2
Pauwels, Koen
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Zarei, Azim
2
Abdullah, A. B. M.
1
Abubakar, A. Mohammed
1
Abuhamdieh, Ayman
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahmed, Jashim Uddin
1
Aiyub, Asheefa Shaheen
1
Akar, Ezgi
1
Al Mamun, Md. Abdullah
1
Alagarsamy, Subburaj
1
Algharabat, Raed Salah
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Amar, Raju G.
1
Amyx, Cinda
1
Angriawan, Arifin
1
Anisi, David
1
Anubha
1
Arce-Urriza, Marta
1
Arden, Christine M.
1
Argyris, Young Anna
1
Ashraf, Abdul R.
1
Awan, Mahmood A.
1
Azad, Md. Abul Kalam
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of retailing and consumer services
205
Journal of business research : JBR
171
International journal of internet marketing and advertising : IJIMA
65
International journal of electronic customer relationship management : IJECRM
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of electronic marketing and retailing : IJEMR
54
International journal of business information systems : IJBIS
51
Technological forecasting & social change : an international journal
50
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Electronic commerce research
42
Journal of strategic marketing
39
The journal of product & brand management
39
The service industries journal
38
Asia Pacific journal of marketing and logistics
37
International journal of electronic commerce : IJEC
36
Journal of electronic commerce research : JECR
34
SpringerLink / Bücher
34
Cogent business & management
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
33
International journal of hospitality management
32
The journal of services marketing
32
Information systems and e-business management : ISeB
31
Electronic commerce research and applications
28
Marketing intelligence & planning
28
Psychology & marketing
28
Tourism management : research, policies, practice
28
Journal of marketing communications
27
The journal of business & industrial marketing
25
Business horizons
24
International journal of networking and virtual organisations : IJNVO
24
Journal of hospitality marketing & management
24
Journal of promotion management : innovations in planning and applied research
24
International journal of retail & distribution management
23
The journal of brand management : an international journal
23
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
22
International journal of technology marketing : IJTMkt
22
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ECONIS (ZBW)
110
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110
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
3
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
4
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
5
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
6
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
7
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
8
Logistics service quality in online shopping : a bibliometric analysis
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 157-188
Persistent link: https://www.econbiz.de/10013547784
Saved in:
9
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
10
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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