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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Innovationsakzeptanz"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Innovationsakzeptanz
Consumer behaviour
363
Konsumentenverhalten
363
Internet marketing
132
Online-Marketing
132
Online retailing
131
Online-Handel
131
Social Web
108
Social web
108
Electronic Commerce
82
Beziehungsmarketing
75
Relationship marketing
75
Viral marketing
59
Virales Marketing
59
Brand management
58
Markenführung
58
Markenimage
43
Advertising effects
38
Werbewirkung
38
Confidence
35
Vertrauen
35
Customer satisfaction
34
Kundenzufriedenheit
34
Website
31
Internet
28
Innovation adoption
27
Social media
25
Brand
24
Dienstleistungsqualität
24
Markenartikel
24
Service quality
24
Data protection
22
Datenschutz
22
Mobile Business
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Mobile business
22
USA
22
United States
22
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145
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English
145
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Pauwels, Koen
3
Verhoef, Peter C.
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Changchit, Chuleeporn
2
Currim, Imran S.
2
Cutshall, Robert
2
Farhat, Kashif
2
Forsythe, Sandra
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Iacobucci, Dawn
2
Kalyanam, Kirthi
2
Kübler, Raoul
2
Labrecque, Lauren I.
2
Luna-Nevarez, Cuauhtemoc
2
Mintz, Ofer
2
Mokhtar, Sany Sanuri Mohd
2
Riquelme, Isabel P.
2
Román, Sergio
2
Sipior, Janice C.
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Adhikari, Kishalay
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Al Khasawneh, Mohammad Hamdi
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Aldás-Manzano, Joaquín
1
Algharabat, Raed Salah
1
Amaya Rivas, Adriana A.
1
Angriawan, Arifin
1
Anisi, David
1
Arizal N
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of business research : JBR
466
Journal of retailing and consumer services
431
The journal of product & brand management
245
The journal of brand management : an international journal
217
Psychology & marketing
129
Asia Pacific journal of marketing and logistics
127
International journal of hospitality management
96
Cogent business & management
89
Journal of international consumer marketing
82
Journal of marketing communications
82
International journal of consumer studies
81
European journal of marketing : EJM
79
International journal of internet marketing and advertising : IJIMA
75
International journal of business information systems : IJBIS
71
Journal of global marketing
69
International journal of electronic marketing and retailing : IJEMR
68
Journal of fashion marketing and management
67
Electronic commerce research
66
Journal of strategic marketing
66
Marketing intelligence & planning
66
The journal of consumer marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Technological forecasting & social change : an international journal
62
Journal of marketing
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
International journal of retail & distribution management
58
Journal of travel and tourism marketing
57
The international review of retail, distribution and consumer research
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Journal of the Academy of Marketing Science
55
International marketing review
54
International journal of e-business research : an official publication of the Information Resources Management Association
53
Journal of promotion management : innovations in planning and applied research
52
Journal of Islamic marketing
51
Marketing letters : a journal of research in marketing
51
Global business review
48
Journal of retailing
48
Journal of Asian finance, economics and business : JAFEB
47
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ECONIS (ZBW)
145
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
3
Examining the determinants of mobile banking app continuance intention in India : an extension of the is success model
Saibaba, S.
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 50-89
Persistent link: https://www.econbiz.de/10014447659
Saved in:
4
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
5
Self-escapism motivated online shopping engagement : a determinant of users’ online shopping cart use and buying behavior
Mir, Imran Anwar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 40-73
Persistent link: https://www.econbiz.de/10013547766
Saved in:
6
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
7
Logistics service quality in online shopping : a bibliometric analysis
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 157-188
Persistent link: https://www.econbiz.de/10013547784
Saved in:
8
Reciprocal effects of word of mouse and online trust : a three-wave longitudinal study
Jamil, Raja Ahmed
;
Qayyum, Abdul
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10014320490
Saved in:
9
The asymmetric role of perceived quality and perceived risk in consumers' Try-Before-You-Buy model acceptance intention
Xu, Xun
;
Jackson, Jonathan E.
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 455-479
Persistent link: https://www.econbiz.de/10014372836
Saved in:
10
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
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