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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
USA
Consumer behaviour
363
Konsumentenverhalten
363
Internet marketing
133
Online-Marketing
133
Online retailing
129
Online-Handel
129
Social Web
108
Social web
108
Electronic Commerce
82
Beziehungsmarketing
77
Relationship marketing
77
Viral marketing
59
Virales Marketing
59
Brand management
58
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58
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43
Advertising effects
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35
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34
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34
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Pauwels, Koen
4
Aiken, K. Damon
3
Aslam, Wajeeha
2
Currim, Imran S.
2
Farhat, Kashif
2
Forsythe, Sandra
2
Gensler, Sonja
2
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2
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2
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2
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Luna-Nevarez, Cuauhtemoc
2
Mintz, Ofer
2
Mokhtar, Sany Sanuri Mohd
2
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2
Riquelme, Isabel P.
2
Román, Sergio
2
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2
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Verhoef, Peter C.
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Ward, Burke T.
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Abdullah, A. B. M.
1
Adam, Avshalom M.
1
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1
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Amaya Rivas, Adriana A.
1
Angriawan, Arifin
1
Arizal N
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of business research : JBR
492
Journal of retailing and consumer services
434
The journal of product & brand management
254
The journal of brand management : an international journal
224
Journal of consumer research : JCR ; an interdisciplinary bimonthly
176
Psychology & marketing
172
International journal of hospitality management
131
Asia Pacific journal of marketing and logistics
126
Journal of fashion marketing and management
107
Journal of international consumer marketing
106
International journal of consumer studies
102
The journal of consumer marketing
96
European journal of marketing : EJM
92
Journal of marketing communications
84
International journal of retail & distribution management
76
Journal of marketing
76
Journal of the Academy of Marketing Science
73
Journal of global marketing
72
International journal of internet marketing and advertising : IJIMA
71
Cogent business & management
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of travel and tourism marketing
70
International journal of electronic marketing and retailing : IJEMR
69
Marketing intelligence & planning
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
62
Journal of strategic marketing
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Marketing letters : a journal of research in marketing
59
Electronic commerce research
58
International marketing review
57
The international review of retail, distribution and consumer research
56
Journal of business ethics : JOBE
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of hospitality marketing & management
51
Journal of promotion management : JPM
51
Journal of retailing
51
Journal of marketing research : JMR
49
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ECONIS (ZBW)
145
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
3
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
4
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
5
Reciprocal effects of word of mouse and online trust : a three-wave longitudinal study
Jamil, Raja Ahmed
;
Qayyum, Abdul
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10014320490
Saved in:
6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
7
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
Saved in:
8
The role of online experience in the relationship between service convenience and future purchase intentions
Saha, Swapan Kumar
;
Duarte, Paulo
;
Silva, Susana C.
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 244-271
Persistent link: https://www.econbiz.de/10014288101
Saved in:
9
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
10
Self-escapism motivated online shopping engagement : a determinant of users’ online shopping cart use and buying behavior
Mir, Imran Anwar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 40-73
Persistent link: https://www.econbiz.de/10013547766
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