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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online retailing"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online retailing
Online-Handel
Social Web
Viral marketing
167
Virales Marketing
167
Social web
101
Consumer behaviour
93
Konsumentenverhalten
93
Internet marketing
90
Online-Marketing
89
E-commerce
26
Electronic Commerce
26
word of mouth
25
online reviews
22
Advertising effects
21
Werbewirkung
21
social media
20
user-generated content
16
Advertising
15
Data Mining
15
Data mining
15
Werbung
15
Social media
14
Customer integration
13
Kundenintegration
13
Personalization
13
Personalisierung
12
Social relations
12
Soziale Beziehungen
12
Relationship marketing
11
Social network
10
Soziales Netzwerk
10
advertising
9
Digital platform
8
Digitale Plattform
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USA
8
United States
8
online word of mouth
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129
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Gopinath, Shyam
4
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Benlian, Alexander
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Duan, Wenjing
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Fossen, Beth L.
2
Godes, David
2
Gottschalk, Sabrina Alexandra
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Liu, Yong
2
Mafael, Alexander
2
Ofek, Elie
2
Papatla, Purushottam
2
Proserpio, Davide
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Verlegh, Peeter
2
Viswanathan, Siva
2
Wang, Xin
2
Willemsen, Lotte M.
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Aa, Eva P. van der
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Aleti, Torgeir
1
Ameri, Mina
1
Anderson, Ashton
1
Aral, Sinan
1
Averbeck, Joshua M.
1
Bardhan, Indranil R.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
122
Journal of retailing and consumer services
93
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Tourism management : research, policies, practice
46
Information systems research : ISR
44
Journal of marketing communications
39
Journal of hospitality marketing & management
31
International journal of contemporary hospitality management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Electronic commerce research
28
Psychology & marketing
28
Journal of electronic commerce research : JECR
26
Journal of marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
The journal of services marketing
21
Cogent business & management
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of consumer studies
18
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Marketing letters : a journal of research in marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
129
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1
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
2
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
3
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
4
Situational contingencies in susceptibility of social media to phishing : a temptation and restraint model
Qahri-Saremi, Hamed
;
Turel, Ofir
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 503-540
Persistent link: https://www.econbiz.de/10014302604
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
7
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
8
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
9
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
10
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
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