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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Social Web
Viral marketing
135
Virales Marketing
135
Social web
77
Consumer behaviour
74
Konsumentenverhalten
74
Internet marketing
69
Online-Marketing
68
Online retailing
25
word of mouth
23
Advertising effects
19
Werbewirkung
19
Advertising
15
Werbung
15
Social media
14
social media
14
E-commerce
13
Electronic Commerce
13
Customer integration
12
Kundenintegration
12
online reviews
12
user-generated content
12
Social relations
11
Soziale Beziehungen
11
Data Mining
10
Data mining
10
Relationship marketing
9
Social network
9
Soziales Netzwerk
9
advertising
9
USA
8
United States
8
Brand management
7
Markenführung
7
online word of mouth
7
Personalization
6
Product information
6
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98
Case study
2
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English
98
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Gopinath, Shyam
4
Schweidel, David A.
3
Chintagunta, Pradeep K.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Fossen, Beth L.
2
Godes, David
2
Gottschalk, Sabrina Alexandra
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Liu, Yong
2
Mafael, Alexander
2
Ofek, Elie
2
Papatla, Purushottam
2
Proserpio, Davide
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Verlegh, Peeter
2
Viswanathan, Siva
2
Wang, Xin
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Aleti, Torgeir
1
Ameri, Mina
1
Anderson, Ashton
1
Aral, Sinan
1
Bapna, Ravi
1
Bart, Yakov
1
Bartov, Eli
1
Bell, David R.
1
Bendle, Neil T.
1
Benlian, Alexander
1
Bhaskaran, Vikram
1
Boerman, Sophie C.
1
Burtch, Gordon
1
Bush, Victoria D.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
122
Journal of retailing and consumer services
93
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Tourism management : research, policies, practice
46
Information systems research : ISR
44
Journal of marketing communications
39
Journal of hospitality marketing & management
31
Journal of management information systems : JMIS
31
International journal of contemporary hospitality management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Electronic commerce research
28
Psychology & marketing
28
Journal of electronic commerce research : JECR
26
Journal of marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
The journal of services marketing
21
Cogent business & management
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of consumer studies
18
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Marketing letters : a journal of research in marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
98
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98
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1
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
2
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
3
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
4
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
5
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
6
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
7
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
8
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
9
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
10
Certainty in language increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
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