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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of consumer marketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Personality psychology"
~subject:"Satisfaction"
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Kundenzufriedenheit
Markenimage
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Beziehungsmarketing
7
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7
Brand management
7
Consumer behaviour
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Astakhova, Marina
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Ringle, Christian M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of consumer marketing
Journal of retailing and consumer services
21
The journal of product & brand management
21
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of strategic marketing
6
Cogent business & management
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing intelligence & planning
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Global business review
4
International journal of Indian culture and business management
4
Journal of hospitality marketing & management
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Journal of international consumer marketing
4
Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of consumer behaviour : an international research review
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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1
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
2
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
3
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
4
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
5
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
6
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
7
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
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