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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Cheng, T. C. E."
~person:"Fader, Peter"
~person:"Wangenheim, Florian von"
~type_genre:"Article in journal"
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Internet marketing
2
Mobile communications
2
Mobilkommunikation
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Auction theory
1
Auktionstheorie
1
Bidding success
1
Click-through rates
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Consumer traffic
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E-commerce
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Empirical research
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Last-minute bidding
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Probability theory
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Query variation index
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Cheng, T. C. E.
Fader, Peter
Wangenheim, Florian von
Verhoef, Peter C.
9
Malthouse, Edward C.
8
Shankar, Venkatesh
8
Pauwels, Koen
7
Noort, Guda van
6
Pfeifer, Phillip E.
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Ratchford, Brian Thomas
6
Spann, Martin
6
Bijmolt, Tammo H. A.
5
Hofacker, Charles F.
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Hoffman, Donna L.
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Labrecque, Lauren I.
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Novak, Thomas P.
5
Ruyter, Ko de
5
Dholakia, Utpal M.
4
Gensler, Sonja
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Hennig-Thurau, Thorsten
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Krafft, Manfred
4
Neslin, Scott A.
4
Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
4
Steinhart, Yael
4
Bart, Yakov
3
Dens, Nathalie
3
Eigenraam, Anniek W.
3
Grewal, Dhruv
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Haenlein, Michael
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Hardie, Bruce G. S.
3
Kalyanam, Kirthi
3
Kannan, P. K.
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Kumar, V.
3
Lam, Shun Yin
3
Markos, Ereni
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Milne, George R.
3
Pancras, Joseph
3
Papatla, Purushottam
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Skiera, Bernd
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Verlegh, Peeter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of production economics
96
European journal of operational research : EJOR
50
International journal of production research
32
Computers & operations research : and their applications to problems of world concern ; an international journal
24
Transportation research / E : an international journal
24
Omega : the international journal of management science
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of shipping and transport logistics : IJSTL
10
IEEE transactions on engineering management : EM
8
Journal of scheduling
8
Journal of service research : JSR
8
Journal of the Operational Research Society
7
Journal of the Operational Research Society : OR
7
Operations research letters
6
Journal of business research : JBR
5
Journal of operations management
5
Production and operations management : an international journal of the Production and Operations Management Society
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of logistics : research and applications
4
Journal of engineering and technology management : JET-M
4
Journal of marketing research : JMR
4
Decision sciences
3
International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Asia Pacific journal of management
2
California management review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of knowledge management
2
Journal of retailing and consumer services
2
MSI reports : working paper series
2
Management information systems : mis quarterly
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Technological forecasting & social change : an international journal
2
Transport reviews : TR
2
4OR : quarterly journal of the Belgian, French and Italian Operations Research Societies
1
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ECONIS (ZBW)
7
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1
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
2
Artificial intelligence and marketing : pitfalls and opportunities
De Bruyn, Arnaud
;
Viswanathan, Vijay
;
Yean Shan Beh
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 91-105
Persistent link: https://www.econbiz.de/10012299814
Saved in:
3
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
4
"How to project customer retention" revisited : the role of duration dependence
Fader, Peter
;
Hardie, Bruce G. S.
;
Liu, Yuzhou
;
Davin, …
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011920039
Saved in:
5
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
6
Comment on "on estimating current-customer equity using company summary data"
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10008909383
Saved in:
7
Probability models for customer-base analysis
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 61-69
Persistent link: https://www.econbiz.de/10003833060
Saved in:
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