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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Cheng, T. C. E."
~person:"Pauwels, Koen"
~person:"Wangenheim, Florian von"
~type_genre:"Article in journal"
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Internet marketing
6
Online-Marketing
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Online retailing
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Online-Handel
4
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Cheng, T. C. E.
Pauwels, Koen
Wangenheim, Florian von
Verhoef, Peter C.
9
Malthouse, Edward C.
8
Shankar, Venkatesh
8
Noort, Guda van
6
Pfeifer, Phillip E.
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Dens, Nathalie
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Fader, Peter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of production economics
96
European journal of operational research : EJOR
49
International journal of production research
32
Computers & operations research : and their applications to problems of world concern ; an international journal
24
Transportation research / E : an international journal
24
Omega : the international journal of management science
14
Journal of marketing
12
International journal of shipping and transport logistics : IJSTL
10
MSI reports : working paper series
10
IEEE transactions on engineering management : EM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of scheduling
8
Journal of service research : JSR
8
Journal of retailing
7
Journal of the Operational Research Society
7
Journal of the Operational Research Society : OR
7
Operations research letters
6
Journal of business research : JBR
5
Journal of operations management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of logistics : research and applications
4
Journal of engineering and technology management : JET-M
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Production and operations management : an international journal of the Production and Operations Management Society
4
AMS review : official publication of the Academy of Marketing Science
3
Decision sciences
3
International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Asia Pacific journal of management
2
California management review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of advertising research
2
Journal of knowledge management
2
Journal of retailing and consumer services
2
Management information systems : mis quarterly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Technological forecasting & social change : an international journal
2
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ECONIS (ZBW)
11
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1
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
2
Artificial intelligence and marketing : pitfalls and opportunities
De Bruyn, Arnaud
;
Viswanathan, Vijay
;
Yean Shan Beh
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 91-105
Persistent link: https://www.econbiz.de/10012299814
Saved in:
3
Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey
Pauwels, Koen
;
Van Ewijk, Bernadette
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 20-34
Persistent link: https://www.econbiz.de/10012432334
Saved in:
4
Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Kübler, Raoul
;
Colicev, Anatoli
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 136-155
Persistent link: https://www.econbiz.de/10012289426
Saved in:
5
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
6
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
7
Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
Saved in:
8
Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk
;
Pauwels, Koen
;
Bohlmann, Jonathan D.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
Saved in:
9
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
10
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
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