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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising"
~subject:"Relationship marketing"
~subject:"Social media"
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Advertising
Relationship marketing
Social media
Internet marketing
132
Online-Marketing
132
Consumer behaviour
88
Konsumentenverhalten
88
Social Web
63
Social web
63
Advertising effects
40
Werbewirkung
40
Viral marketing
38
Virales Marketing
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Beziehungsmarketing
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78
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Labrecque, Lauren I.
3
Pauwels, Koen
3
Spann, Martin
3
Verhoef, Peter C.
3
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2
Bijmolt, Tammo H. A.
2
Eelen, Jiska
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Eigenraam, Anniek W.
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Gensler, Sonja
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Hayes, Jameson L.
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Lu, Qiang
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2
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Ruyter, Ko de
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VanMeter, Rebecca A.
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2
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2
Aa, Eva P. van der
1
Allen, Alexis M.
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Almeida, Stefânia Ordovás de
1
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1
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1
Ballings, Michel
1
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Barrio-García, Salvador del
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1
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1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
274
Journal of advertising research
213
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
163
Journal of retailing and consumer services
130
International journal of internet marketing and advertising : IJIMA
90
Journal of promotion management : JPM
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
73
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
69
European journal of operational research : EJOR
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Psychology & marketing
63
SpringerLink / Bücher
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
NBER working paper series
54
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
52
Health marketing quarterly
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
The journal of product & brand management
47
NBER Working Paper
45
Young consumers : insight and ideas for responsible marketers
44
Journal of business ethics : JOBE
42
Technological forecasting & social change : an international journal
42
Marketing intelligence & planning
41
Marketing letters : a journal of research in marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Asia Pacific journal of marketing and logistics
40
Business horizons
40
Journal of global marketing
40
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ECONIS (ZBW)
78
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1
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78
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1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
4
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
5
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
6
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
7
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
8
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
9
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
10
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
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