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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Direktmarketing"
~subject:"Electronic Commerce"
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Advertising effects
Direktmarketing
Electronic Commerce
Internet marketing
132
Online-Marketing
132
Consumer behaviour
81
Konsumentenverhalten
81
Social Web
62
Social web
62
Viral marketing
37
Virales Marketing
37
Werbewirkung
34
Beziehungsmarketing
29
Relationship marketing
29
Social media
29
Brand management
28
Markenführung
28
Online retailing
24
Online-Handel
24
Advertising
22
Brand image
22
Markenimage
22
Werbung
21
E-commerce
14
Mobile communications
14
Mobilkommunikation
14
Brand
10
Customer integration
10
Experiment
10
Kundenintegration
10
Markenartikel
10
Mobile marketing
10
Mobile Marketing
9
Data protection
8
Datenschutz
8
Marketing management
8
Marketingmanagement
8
Internet
7
Social relations
7
Soziale Beziehungen
7
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49
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49
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Bijmolt, Tammo H. A.
2
Goic, Marcel
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Spann, Martin
2
Aa, Eva P. van der
1
Acquisti, Alessandro
1
Anderl, Eva M.
1
Belanche, Daniel
1
Bell, Raoul
1
Bellman, Steven
1
Berlo, Zeph M. C. van
1
Beukeboom, Camiel J.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Brettel, Malte
1
Breuer, Ralph
1
Brinson, Nancy H.
1
Bruggen, Gerrit H. van
1
Buchner, Axel
1
Bucklin, Randolph E.
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Cauberghe, Veroline
1
Cheng, T. C. E.
1
Chiu, Hung-Chang
1
Chu, Junhong
1
Clement, Michel
1
Coolsen, Michael K.
1
De Jans, Steffi
1
Ding, Zhihua
1
Dolen, Willemijn M. van
1
Dwivedi, Yogesh Kumar
1
Eckles, Dean
1
Ertimur, Burc̜ak
1
Esche, Jonas vor dem
1
Evans, Nathaniel J.
1
Felten, Claudio
1
Feng, Jie
1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
84
International journal of advertising : the review of marketing communications
78
International journal of internet marketing and advertising : IJIMA
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Journal of retailing and consumer services
65
Journal of marketing communications
63
Journal of advertising research
60
International journal of electronic marketing and retailing : IJEMR
44
Journal of promotion management : innovations in planning and applied research
42
International journal of advertising : the quarterly review of marketing communications
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
SpringerLink / Bücher
38
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Information systems research : ISR
33
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of internet commerce
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
28
Electronic commerce research
27
Journal of promotion management : JPM
24
International journal of electronic commerce : IJEC
23
International journal of business information systems : IJBIS
21
International journal of hospitality management
21
Journal of electronic commerce research : JECR
20
Psychology & marketing
19
Technological forecasting & social change : an international journal
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Marketing intelligence & planning
18
Electronic commerce research and applications
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of marketing research
17
Journal of the Academy of Marketing Science
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of technology marketing : IJTMkt
16
Journal of retailing
16
Marketing science
16
Quantitative marketing and economics : QME
16
Cogent business & management
15
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ECONIS (ZBW)
49
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1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
4
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
5
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
8
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
9
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
10
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
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