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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
~subject:"Distribution channel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Distribution channel
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Social web
63
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
38
Viral marketing
36
Virales Marketing
36
Brand image
31
Markenimage
31
Advertising effects
28
Werbewirkung
28
E-commerce
27
Electronic Commerce
27
Social media
24
Brand
17
Markenartikel
17
Advertising
15
Werbung
14
Data protection
12
Datenschutz
12
Mobile communications
12
Mobilkommunikation
12
Customer satisfaction
11
Kundenzufriedenheit
11
Marketing management
11
Marketingmanagement
11
USA
11
United States
11
Einzelhandel
10
Internet
10
Retail trade
10
Confidence
9
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52
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Aufsatz in Zeitschrift
Reprint
Article in journal
52
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English
52
Author
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Verhoef, Peter C.
3
Bacile, Todd J.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Iacobucci, Dawn
2
Kroschke, Mirja
2
Labrecque, Lauren I.
2
Pagani, Margherita
2
Riquelme, Isabel P.
2
Román, Sergio
2
Shankar, Venkatesh
2
Thomas, Jacquelyn S.
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Arce-Urriza, Marta
1
Ashraf, Abdul R.
1
Barwitz, Niklas
1
Bascoul, Ganae͏̈l
1
Betancourt, Roger R.
1
Bijmolt, Tammo H. A.
1
Boehm, Martin
1
Bohlmann, Jonathan D.
1
Bonfrer, Andre
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Breugelmans, Els
1
Briesch, Richard A.
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Cebollada, Javier
1
Cebollada-Calvo, José-Javier
1
Chan, Kimmy Wa
1
Chang, Aihwa
1
Chang, Chun-Wei
1
Chintagunta, Pradeep K.
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
519
Journal of business research : JBR
376
International journal of hospitality management
166
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
84
Journal of retailing
83
The journal of brand management : an international journal
83
Cogent business & management
77
Psychology & marketing
77
Journal of hospitality marketing & management
74
Asia Pacific journal of marketing and logistics
72
Journal of travel and tourism marketing
70
The international review of retail, distribution and consumer research
69
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
The service industries journal
64
International journal of retail & distribution management
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of marketing
57
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Marketing intelligence & planning
54
Services marketing quarterly
51
European journal of marketing : EJM
50
Journal of service research : JSR
50
Tourism management : research, policies, practice
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
International journal of retail and distribution management
47
International journal of internet marketing and advertising : IJIMA
46
International journal of electronic marketing and retailing : IJEMR
43
Service business
42
The international journal of bank marketing : IJBM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
International journal of consumer studies
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
35
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ECONIS (ZBW)
52
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
9
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
10
Feeling confident and smart with webrooming : understanding the consumer's path to satisfaction
Flavián Blanco, Carlos
;
Gurrea Sarasa, Raquel
;
Orús, …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012060908
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