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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Periphere Region"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Kundenbindung
Periphere Region
Marketing management
23
Marketingmanagement
23
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
8
Online-Marketing
8
Relationship marketing
6
E-commerce
5
Electronic Commerce
5
Distribution channel
4
Mobile communications
4
Mobilkommunikation
4
Vertriebsweg
4
Advertising effects
3
Einzelhandel
3
Retail trade
3
Synergy
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Werbewirkung
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Advertising
2
Bibliometrics
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Bibliometrie
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Customer value
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Direct marketing
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Direktmarketing
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Internet
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Kundenwert
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Mobile Business
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Mobile Marketing
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Mobile business
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Mobile marketing
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Multichannel marketing
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Online retailing
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Online-Handel
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Social web
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English
6
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Bacile, Todd J.
1
Bonfrer, Andre
1
Chang, Chun-Wei
1
Dalla Pozza, Ilaria
1
Drèze, Xavier
1
Kim, Hyun Gon
1
Krafft, Manfred
1
Kumar, V.
1
Malthouse, Edward C.
1
McAlister, Leigh
1
Petersen, J. Andrew
1
Shah, Denish
1
Swilley, Esther
1
Venkatesan, Rajkumar
1
Verhoef, Peter C.
1
Wang, Zhan
1
Ye, Christine
1
Zhang, Jonathan Z.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
44
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of applied business research
6
International journal of contemporary hospitality management
5
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ECONIS (ZBW)
6
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1
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
2
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
3
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
4
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
5
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
6
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
Saved in:
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