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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Customer integration"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
~subject:"Theory"
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Search: subject_exact:"Brand management"
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Customer integration
Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Theory
Brand management
44
Markenführung
44
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
30
Social Web
29
Social web
29
Internet marketing
28
Online-Marketing
28
Brand
19
Markenartikel
19
Beziehungsmarketing
17
Relationship marketing
17
Social media
15
Advertising effects
9
Werbewirkung
9
Viral marketing
6
Virales Marketing
6
Brand community
5
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand attitude
3
Brand equity
3
Brand loyalty
3
Confidence
3
Markentreue
3
Online retailing
3
Online-Handel
3
Social relations
3
Soziale Beziehungen
3
Vertrauen
3
social media
3
Advertising
2
Betriebliche Wertschöpfung
2
Brand engagement
2
Brand trust
2
Branding
2
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34
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English
34
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Eigenraam, Anniek W.
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Verlegh, Peeter
2
Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Bermejo-Berros, Jesús
1
Bernritter, Stefan F.
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brodie, Roderick J.
1
Buchner, Axel
1
Buzeta, Cristian
1
Camiciottoli, Belinda Crawford
1
Chang, Aihwa
1
Chen, Qimei
1
Chen, Yongjian
1
Choi, Dongwon
1
Christensen, Anna-Bertha Heeris
1
Cruz, Ryan E.
1
Dantas, Danilo C.
1
Dens, Nathalie
1
Dotson, Jeffrey P.
1
Dou, Wenyu
1
Eelen, Jiska
1
Eisend, Martin
1
Erz, Antonia
1
Fan, Ruixue Rachel
1
Farace, Stefania
1
Faraoni, Monica
1
Feit, Elea McDonnell
1
Fischer, Eileen
1
Glynn, Mark S.
1
Gottschalk, Sabrina Alexandra
1
Grimm, Pamela E.
1
Grisaffe, Douglas B.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
365
The journal of brand management : an international journal
291
The journal of product & brand management
284
Journal of retailing and consumer services
173
SpringerLink / Bücher
84
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
70
Marketing intelligence & planning
68
Journal of marketing communications
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of hospitality management
61
Journal of strategic marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of international consumer marketing
50
Marketing letters : a journal of research in marketing
48
Journal of promotion management : innovations in planning and applied research
47
Cogent business & management
44
International journal of internet marketing and advertising : IJIMA
44
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of the Academy of Marketing Science
41
International journal of consumer studies
40
Tourism management : research, policies, practice
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of marketing management : MM
36
Innovatives Markenmanagement
34
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of fashion marketing and management
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Qualitative market research : an international journal
29
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ECONIS (ZBW)
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1
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
2
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
3
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
6
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
9
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
Saved in:
10
Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang
;
Jiang, Lan
;
Dou, Wenyu
;
Liang, Liang
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
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