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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Beziehungsmarketing
78
Relationship marketing
78
Consumer behaviour
46
Konsumentenverhalten
46
Internet marketing
29
Online-Marketing
29
Social Web
26
Social web
26
Brand management
17
Markenführung
17
Customer value
12
Kundenwert
12
Brand image
11
Markenimage
11
Online retailing
11
Online-Handel
11
Social media
11
Customer integration
10
Kundenintegration
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Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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E-commerce
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78
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Verhoef, Peter C.
7
Krafft, Manfred
3
Malthouse, Edward C.
3
Pfeifer, Phillip E.
3
Shankar, Venkatesh
3
Bacile, Todd J.
2
Bijmolt, Tammo H. A.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Haenlein, Michael
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Kroschke, Mirja
2
Kumar, V.
2
Labrecque, Lauren I.
2
Pagani, Margherita
2
Pauwels, Koen
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Ahn, Sun Joo
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Arce-Urriza, Marta
1
Arden, Christine M.
1
Argyris, Young Anna
1
Ashraf, Abdul R.
1
Azizi, Kathryn
1
Bart, Yakov
1
Barwitz, Niklas
1
Bascoul, Ganae͏̈l
1
Betancourt, Roger R.
1
Boehm, Martin
1
Bohlmann, Jonathan D.
1
Bolton, Ruth
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Bonfrer, Andre
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
627
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
78
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51
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
52
Finding donors by relationship fundraising
Moon, Sangkil
;
Azizi, Kathryn
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 112-129
Persistent link: https://www.econbiz.de/10009758376
Saved in:
53
Customer attitude and dispositions towards customized products : the interaction between customization model and brand
Miceli, Gaetano "Nino"
;
Raimondo, Maria Antonietta
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10010128365
Saved in:
54
A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime
;
Lans, Ralf van der
;
Wierenga, Berend
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
Saved in:
55
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
56
A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries
Aksoy, Lerzan
;
Buoye, Alexander
;
Aksoy, Pelin
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10009718233
Saved in:
57
The geometric law of annual halving
Malthouse, Edward C.
;
Raman, Kalyan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10009718238
Saved in:
58
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
59
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
60
On estimating current-customer equity using company summary data
Pfeifer, Phillip E.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008909392
Saved in:
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