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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Mobile Anwendung
7
Mobile application
7
Consumer behaviour
5
Konsumentenverhalten
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Mobile Business
5
Mobile business
5
Mobile communications
5
Mobilkommunikation
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Internet marketing
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Beziehungsmarketing
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Online-Handel
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App adoption
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Choi, Jeonghye
1
Hong, Zhao
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Kalyanam, Kirthi
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Kim, Jeeyeon
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Kim, Mingyung
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Kim, Su Jung
1
Kurtz, Oliver Tuna
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Langer, Paul F.
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Liu, Huan
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Lobschat, Lara
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Malthouse, Edward C.
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Noort, Guda van
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Pauwels, Koen
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Peng, Chenming
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Reijmersdal, Eva A. van
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Shi, Savannah Wei
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Trivedi, Minakshi
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
46
Journal of retailing and consumer services
42
Journal of business research : JBR
33
Technological forecasting & social change : an international journal
21
International journal of networking and virtual organisations : IJNVO
19
International journal of business information systems : IJBIS
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Information systems research : ISR
16
HMD : Praxis der Wirtschaftsinformatik
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Mitteilungen aus der Arbeitsmarkt- und Berufsforschung
10
Springer eBook Collection
10
Annals of operations research
9
Electronic commerce research
9
International journal of consumer studies
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
International journal of hospitality management
8
Journal of advertising research
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Mobile electronic commerce : foundations, development, and applications
8
Research
8
Europäische Hochschulschriften / 5
7
IWI-Diskussionsbeiträge
7
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of retail and distribution management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Management information systems : mis quarterly
7
Marketing intelligence & planning
7
Pervasive advertising
7
Psychology & marketing
7
Springer eBook Collection / Business and Economics
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
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ECONIS (ZBW)
7
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
3
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
4
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
5
Touchable apps : exploring the usage of touch features and their impact on engagement
Shi, Savannah Wei
;
Kalyanam, Kirthi
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 43-59
Persistent link: https://www.econbiz.de/10011949548
Saved in:
6
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
7
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Kim, Su Jung
;
Wang, Rebecca Jen-Hui
;
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 28-41
Persistent link: https://www.econbiz.de/10011373132
Saved in:
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