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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Consumer behaviour
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Internet marketing
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Pauwels, Koen
5
Hoffman, Donna L.
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Labrecque, Lauren I.
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Noort, Guda van
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Novak, Thomas P.
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Verhoef, Peter C.
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Eigenraam, Anniek W.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
2,451
NBER working paper series
2,115
Journal of retailing and consumer services
2,002
Working paper / National Bureau of Economic Research, Inc.
1,797
Discussion paper series / IZA
1,680
NBER Working Paper
1,618
Journal of economic behavior & organization : JEBO
1,007
CESifo working papers
999
International journal of hospitality management
986
IZA Discussion Paper
947
Tourism management : research, policies, practice
910
Journal of business ethics : JOBE
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Discussion paper / Centre for Economic Policy Research
835
SpringerLink / Bücher
824
International journal of consumer studies
772
Psychology & marketing
706
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
Management science : journal of the Institute for Operations Research and the Management Sciences
622
Journal of travel and tourism marketing
620
Public choice
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Working paper
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Discussion papers / CEPR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Economics letters
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Journal of economic psychology : research in economic psychology and behavioral economics
516
Applied economics
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Discussion paper
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Cogent business & management
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The American economic review
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Asia Pacific journal of marketing and logistics
415
International journal of contemporary hospitality management
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The journal of product & brand management
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Tourism management perspectives : TMP
398
Journal of marketing research : JMR
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European journal of marketing : EJM
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Games and economic behavior
379
Technological forecasting & social change : an international journal
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Finance research letters
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Applied economics letters
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ECONIS (ZBW)
194
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
4
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
5
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
6
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
7
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
8
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
9
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
10
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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