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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Consumer behaviour
186
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186
Internet marketing
132
Online-Marketing
132
Social Web
105
Social web
105
Beziehungsmarketing
78
Relationship marketing
78
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59
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59
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52
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52
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49
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49
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44
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Verhoef, Peter C.
10
Malthouse, Edward C.
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Shankar, Venkatesh
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Hofacker, Charles F.
7
Pauwels, Koen
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Pfeifer, Phillip E.
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Hoffman, Donna L.
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Noort, Guda van
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Novak, Thomas P.
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Ratchford, Brian Thomas
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Spann, Martin
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Steinhart, Yael
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Bijmolt, Tammo H. A.
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Gensler, Sonja
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Hennig-Thurau, Thorsten
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Labrecque, Lauren I.
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Papatla, Purushottam
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Ruyter, Ko de
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Aksoy, Lerzan
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Bellman, Steven
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Dens, Nathalie
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Dholakia, Utpal M.
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Feng, Jie
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Kamins, Michael A.
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Krafft, Manfred
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Mazursky, David
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Moon, Sangkil
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Neslin, Scott A.
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Pelsmacker, Patrick de
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Skiera, Bernd
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Treleaven-Hassard, Shiree
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Bart, Yakov
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Chen, Yubo
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Fader, Peter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
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ECONIS (ZBW)
370
OLC EcoSci
63
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71
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
72
A comparison of formative versus reflective approaches for the measurement of electronic service quality
Theodosiou, Marios
;
Katsikea, Evangelia
;
Samiee, Saeed
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 53-67
Persistent link: https://www.econbiz.de/10012060915
Saved in:
73
Consumer processing of online trust signals : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Dimoka, Angelika
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 159-180
Persistent link: https://www.econbiz.de/10012060956
Saved in:
74
Crowdfunding as a vehicle for raising capital and for price discrimination
Bender, Mark
;
Gal-Or, Esther
;
Geylani, Tansev
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012107038
Saved in:
75
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
76
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
77
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
78
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
79
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
80
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
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