Verlegh, Peeter (ed.); Voorveld, Hilde (ed.); … - 2016 - 1st ed. 2016
Researchers, students, and practitioners in the fields of advertising, communication, marketing, and media management The Editors … Peeter Verlegh is Professor of Marketing at the VU University Amsterdam. Hilde Voorveld is Assistant Professor at the … Amsterdam School of Communication Research at the University of Amsterdam. Martin Eisend is Professor of Marketing at the …