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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"SpringerLink / Bücher"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
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Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
5
Kundenzufriedenheit
5
Brand image
3
Brand management
3
India
3
Indien
3
Malaysia
3
Markenführung
3
Markenimage
3
Marketing
3
relationship marketing
3
Advertising
2
Advertising effects
2
Brand
2
Confidence
2
Designation of origin
2
Dienstleistungsqualität
2
Emotion
2
Ghana
2
Herkunftsbezeichnung
2
Internet marketing
2
Language
2
Lieferantenmanagement
2
Markenartikel
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Marketing theory
2
Marketingmanagement
2
Marketingtheorie
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Online retailing
2
Online-Handel
2
Online-Marketing
2
Service quality
2
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2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
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3
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German
2
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Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Buck, Martin
6
Conrady, Roland
6
Martínez-López, Francisco J.
6
Spotts, Harlan E.
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Fazli-Salehi, Reza
5
Gázquez-Abad, Juan Carlos
5
Xue, Fei
5
Eisend, Martin
4
Mooi, Erik
4
Roy, Sanjit Kumar
4
Sarstedt, Marko
4
Adhikari, Atanu
3
Aiken, K. Damon
3
Alarcón-del-Amo, María-del-Carmen
3
Cedrola, Elena
3
Geiger, Ingmar
3
Hopkins, Christopher D.
3
Jin, Byoungho
3
King, Robert L.
3
Kleinaltenkamp, Michael
3
Korgaonkar, Pradeep
3
Kotler, Philip
3
Kozak, Metin
3
Krey, Nina
3
Kubacki, Krzysztof
3
Kumar, V.
3
Lepkowska-White, Elzbieta
3
Manrai, Ajay K.
3
Petrescu, Maria
3
Pfeffermann, Nicole
3
Plinke, Wulff
3
Prendergast, Gerard P.
3
Rajagopal
3
Robinson, Leroy
3
Rossi, Patricia
3
Wilson, Elizabeth J.
3
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Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
SpringerLink / Bücher
Review of marketing research
16
Journal of business research : JBR
14
Legends in marketing
9
SAGE library in marketing
7
Journal of business-to-business marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing intelligence & planning
5
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of global marketing
3
Journal of retailing and consumer services
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of African business
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Springer eBook Collection / Business and Economics
2
The international journal of bank marketing : IJBM
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of economic and management studies : AJEMS
1
Always learning
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Blockchain technology and applications for digital marketing
1
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ECONIS (ZBW)
18
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1
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10
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18
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date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
8
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
9
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
10
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
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