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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
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Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
12
Relationship marketing
12
Brand image
6
Brand management
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenführung
6
Markenimage
6
Brand
5
Markenartikel
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Dienstleistungsqualität
3
Emotion
3
India
3
Indien
3
Internet marketing
3
Malaysia
3
Online-Marketing
3
Service quality
3
Viral marketing
3
Virales Marketing
3
relationship marketing
3
Confidence
2
Designation of origin
2
Gender
2
Geschlecht
2
Ghana
2
Herkunftsbezeichnung
2
Language
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Personality psychology
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Article
20
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English
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Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Fazli-Salehi, Reza
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Xue, Fei
5
Aiken, K. Damon
3
Alarcón-del-Amo, María-del-Carmen
3
Hopkins, Christopher D.
3
Korgaonkar, Pradeep
3
Lepkowska-White, Elzbieta
3
Petrescu, Maria
3
Prendergast, Gerard P.
3
Ahuja, Vandana
2
Alavi, Shirin
2
Andrzejewski, Susan A.
2
Arora, Amit
2
Arora, Anshu
2
Aslam, Wajeeha
2
Awan, Mahmood A.
2
Baldus, Brian J.
2
Chan, Kara
2
Cudmore, B. Andrew
2
Farhat, Kashif
2
Han, Min Chung
2
Ho, Han Chiang
2
Huff, Lenard C.
2
Kang, Inwon
2
Kashif, Muhammad
2
Klein, Andreas
2
Koo, Jakyung
2
Kumar, Vinod
2
Liu, Matthew Tingchi
2
Llonch-Andreu, Joan
2
Lopes, Evandro Luiz
2
MacMillan, Amy
2
Madadi, Rozbeh
2
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Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Review of marketing research
16
Journal of business research : JBR
14
Legends in marketing
9
SAGE library in marketing
7
Journal of business-to-business marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing intelligence & planning
5
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of global marketing
3
Journal of retailing and consumer services
3
SpringerLink / Bücher
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of African business
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Services marketing quarterly
2
Springer eBook Collection / Business and Economics
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of economic and management studies : AJEMS
1
Always learning
1
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ECONIS (ZBW)
20
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
4
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
5
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
6
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
9
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
10
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
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