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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
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Consumer behaviour
1,017
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Brand management
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360
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316
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233
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Dhar, Ravi
11
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9
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7
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7
Kumar, V.
7
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6
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5
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5
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Zhao, Min
5
Zúñiga, Miguel Ángel
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Amir, On
4
Bagozzi, Richard P.
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Baxter, Stacey M.
4
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Cheema, Amar
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Fazli-Salehi, Reza
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Gunasti, Kunter
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Inman, J. Jeffrey
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Krishna, Aradhna
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Levav, Jonathan
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Madadi, Rozbeh
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Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
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4
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Global Brand Conference <11., 2016, Bradford>
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Journal of international consumer marketing
Journal of marketing research : JMR
The journal of brand management : an international journal
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1,979
Journal of retailing and consumer services
1,931
International journal of consumer studies
761
International journal of hospitality management
723
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658
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584
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437
The journal of product & brand management
392
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391
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349
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343
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329
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316
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The international review of retail, distribution and consumer research
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Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
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Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
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ECONIS (ZBW)
1,017
USB Cologne (EcoSocSci)
1
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1001
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
1002
To lease or to buy? : a structural model of a consumer's vehicle and contract choice decisions
Dasgupta, Srabana
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10003547876
Saved in:
1003
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
1004
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
1005
Estimating disaggregate models using aggregate data through augmentation of individual choice
Chen, Yuxin
;
Yang, Sha
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 613-621
Persistent link: https://www.econbiz.de/10003569727
Saved in:
1006
Measuring consumer and competitive impact with elasticity decompositions
Steenburgh, Thomas J.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 636-646
Persistent link: https://www.econbiz.de/10003569740
Saved in:
1007
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
;
Janda, Swinder
;
Suh, Jaebeom
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Saved in:
1008
Consumer behavior in Asia : issues and marketing practice
Chan, T. S.
(
contributor
)
- In:
Journal of international consumer marketing
11,1
(
1999
)
Persistent link: https://www.econbiz.de/10004603300
Saved in:
1009
The relationship between perceived and objective price-quality
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
Saved in:
1010
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
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