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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of brand management : an international journal"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"India"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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B-to-B-Marketing
Brand management
Clothing
India
Kundenzufriedenheit
Social web
Beziehungsmarketing
12
Consumer behaviour
12
Konsumentenverhalten
12
Relationship marketing
12
Brand image
7
Customer satisfaction
7
Markenführung
7
Markenimage
7
Dienstleistungsqualität
4
Service quality
4
Brand
3
Ghana
3
Indien
3
Malaysia
3
Markenartikel
3
Social Web
3
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2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Messung
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Supplier relationship management
2
brand equity
2
commitment
2
relationship marketing
2
uncertainty avoidance
2
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1
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17
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
8
Burmann, Christoph
7
Golob, Urša
6
Ind, Nicholas
6
Kernstock, Joachim
6
Miller, Dale
6
Burghausen, Mario
5
Grace, Debra
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Phau, Ian
5
Piehler, Rico
5
Zarantonello, Lia
5
Abratt, Russell
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
Butcher, Luke
4
Davies, Mark A. P.
4
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Podnar, Klement
4
Torres, Ivonne M.
4
Urde, Mats
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Zúñiga, Miguel Ángel
4
Abimbola, Temi
3
Atwal, Glyn
3
Chapleo, Chris
3
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Journal of international consumer marketing
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
The journal of brand management : an international journal
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
Marketing intelligence & planning
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of Indian culture and business management
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Psychology & marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology & tourism
1
Information technology and management
1
International journal of business and emerging markets : IJBEM
1
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ECONIS (ZBW)
17
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17
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
6
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
7
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
8
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
9
Impact of culture, cosmopolitanism, and price on local store loyalty : an empirical study from India
Khare, Arpita
;
Pandey, Sanjay Kr.
;
Bhardwaj, Preshth
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 185-200
Persistent link: https://www.econbiz.de/10010380446
Saved in:
10
Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
Saved in:
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