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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Jin, Byoungho"
~person:"Sung, Yongjun"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
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Emotion
Konsumentenverhalten
Consumer behaviour
7
Brand management
5
Markenführung
5
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Apparel brand strategy
1
Bekleidung
1
Beziehungsmarketing
1
Brand positioning
1
Clothing
1
Cognition
1
Confidence
1
Cost transparency
1
Cultural orientation
1
Customer value
1
Experiment
1
Factor analysis
1
Faktorenanalyse
1
Fashion
1
Gerechtigkeit
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Inter-firm cooperation
1
Justice
1
Kognition
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Kundenwert
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Marketing management
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Marketingmanagement
1
Mode
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Music
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Musik
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Perceived gains and losses
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Preis
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Preismanagement
1
Price
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Price fairness
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7
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Jin, Byoungho
Sung, Yongjun
Phau, Ian
9
Khare, Arpita
7
Johnson, Lester W.
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Baxter, Stacey M.
4
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Lopes, Evandro Luiz
4
Madadi, Rozbeh
4
Wagner, Ralf
4
Wiedmann, Klaus-Peter
4
Xue, Fei
4
Zarantonello, Lia
4
Zhang, Dan
4
Abratt, Russell
3
Arora, Amit
3
Arora, Anshu
3
Butcher, Luke
3
Casidy, Riza
3
Chikweche, Tendai
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gavish, Yossi
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Lee, Sangwon
3
Liu, Yu
3
Meng, Juan
3
Mirzaei, Abas
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Journal of international consumer marketing
The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
5
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of fashion marketing and management
2
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
Family and consumer sciences research journal
1
International journal of emerging markets
1
International journal of market research
1
International journal of retail and distribution management
1
International marketing review
1
Journal of Islamic marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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ECONIS (ZBW)
7
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1
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
2
Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
Saved in:
3
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
Saved in:
4
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
5
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
6
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
7
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
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