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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Markenführung"
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Advertising effects
Markenführung
Consumer behaviour
659
Konsumentenverhalten
659
Brand management
321
Brand image
281
Markenimage
281
Brand
214
Markenartikel
212
Beziehungsmarketing
96
Relationship marketing
96
Luxury goods
70
Luxusgüter
70
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59
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56
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56
Cultural identity
55
Kulturelle Identität
55
Designation of origin
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Johnson, Lester W.
5
Phau, Ian
5
Baxter, Stacey M.
4
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Madadi, Rozbeh
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Lopes, Evandro Luiz
3
Mirzaei, Abas
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zarantonello, Lia
3
Abdelwahab, Dalia
2
Abratt, Russell
2
Allan, David
2
Anand, Sandip
2
Arora, Amit
2
Arora, Anshu
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Atwal, Glyn
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Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Casidy, Riza
2
Confente, Ilenia
2
Dens, Nathalie
2
Duong, Giang Huong
2
Dwivedi, Abhishek
2
Farah, Maya F.
2
Fazal-e-Hasan, Syed
2
Gil Saura, Irene
2
Giraldi, Janaina de Moura Engracia
2
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Global Brand Conference <11., 2016, Bradford>
1
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Journal of international consumer marketing
The journal of brand management : an international journal
Journal of business research : JBR
484
Journal of retailing and consumer services
304
The journal of product & brand management
289
Journal of marketing communications
170
International journal of advertising : the review of marketing communications
141
Psychology & marketing
131
Journal of promotion management : innovations in planning and applied research
104
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
102
International journal of advertising : the quarterly review of marketing communications
97
International journal of hospitality management
91
International journal of internet marketing and advertising : IJIMA
88
Journal of promotion management : JPM
88
Marketing letters : a journal of research in marketing
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
73
Journal of marketing research : JMR
64
The journal of consumer marketing
64
Journal of advertising research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of global marketing
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
International journal of consumer studies
57
Journal of marketing
57
SpringerLink / Bücher
56
Journal of the Academy of Marketing Science
55
Cogent business & management
54
Journal of marketing management : MM
54
International marketing review
51
Journal of fashion marketing and management
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of strategic marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
European journal of marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of retailing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
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ECONIS (ZBW)
340
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340
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
6
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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