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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Emotion"
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Brand management
Emotion
Consumer behaviour
675
Konsumentenverhalten
675
Markenführung
330
Brand image
287
Markenimage
287
Brand
220
Markenartikel
218
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102
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102
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72
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Phau, Ian
6
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Kulczynski, Alicia
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Kara, Selcan
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Madadi, Rozbeh
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Mirzaei, Abas
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
3
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Valette-Florence, Pierre
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2
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Fazal-e-Hasan, Syed
2
Gil Saura, Irene
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Giraldi, Janaina de Moura Engracia
2
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2
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Global Brand Conference <11., 2016, Bradford>
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Journal of international consumer marketing
The journal of brand management : an international journal
Journal of business research : JBR
543
Journal of retailing and consumer services
362
The journal of product & brand management
291
International journal of hospitality management
140
Psychology & marketing
140
European journal of marketing : EJM
104
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97
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93
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79
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77
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74
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72
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69
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68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
67
Journal of strategic marketing
66
Marketing letters : a journal of research in marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of marketing management : MM
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Journal of travel and tourism marketing
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SpringerLink / Bücher
58
International journal of contemporary hospitality management
57
International marketing review
56
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56
Tourism management : research, policies, practice
56
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing research : JMR
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of marketing
54
European journal of marketing
53
Journal of fashion marketing and management
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Journal of global marketing
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
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ECONIS (ZBW)
341
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1
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341
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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