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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Social web"
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Brand management
Social web
Consumer behaviour
674
Konsumentenverhalten
674
Markenführung
330
Brand image
287
Markenimage
287
Brand
220
Markenartikel
218
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102
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102
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72
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59
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Johnson, Lester W.
5
Phau, Ian
5
Baxter, Stacey M.
4
Fetscherin, Marc
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
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3
Fazli-Salehi, Reza
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Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Mirzaei, Abas
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Torres, Ivonne M.
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zúñiga, Miguel Ángel
3
Abdelwahab, Dalia
2
Abratt, Russell
2
Arora, Amit
2
Arora, Anshu
2
Atwal, Glyn
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Biedenbach, Galina
2
Borges, Adilson
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Casidy, Riza
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Confente, Ilenia
2
Dens, Nathalie
2
Duong, Giang Huong
2
Dwivedi, Abhishek
2
Fazal-e-Hasan, Syed
2
Gil Saura, Irene
2
Giraldi, Janaina de Moura Engracia
2
Grappi, Silvia
2
Gray, David
2
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Global Brand Conference <11., 2016, Bradford>
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Journal of international consumer marketing
The journal of brand management : an international journal
Journal of business research : JBR
555
Journal of retailing and consumer services
372
The journal of product & brand management
293
Psychology & marketing
122
International journal of internet marketing and advertising : IJIMA
108
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
102
International journal of hospitality management
95
International journal of advertising : the review of marketing communications
89
European journal of marketing : EJM
87
Journal of promotion management : innovations in planning and applied research
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing intelligence & planning
75
Journal of strategic marketing
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Cogent business & management
67
Journal of marketing
67
Technological forecasting & social change : an international journal
67
Journal of the Academy of Marketing Science
66
SpringerLink / Bücher
64
Marketing letters : a journal of research in marketing
61
Journal of fashion marketing and management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
57
The journal of consumer marketing
57
Journal of travel and tourism marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
52
Journal of promotion management : JPM
52
Journal of internet commerce
51
International journal of contemporary hospitality management
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
44
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ECONIS (ZBW)
347
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1
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10
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347
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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