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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Markenführung"
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Internet marketing
Markenführung
Consumer behaviour
675
Konsumentenverhalten
675
Brand management
330
Brand image
287
Markenimage
287
Brand
220
Markenartikel
218
Beziehungsmarketing
102
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102
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72
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Johnson, Lester W.
5
Phau, Ian
5
Baxter, Stacey M.
4
Fetscherin, Marc
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
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3
Fazli-Salehi, Reza
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Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Mirzaei, Abas
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Torres, Ivonne M.
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zúñiga, Miguel Ángel
3
Abdelwahab, Dalia
2
Abratt, Russell
2
Arora, Amit
2
Arora, Anshu
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Atwal, Glyn
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2
Borges, Adilson
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Casidy, Riza
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Confente, Ilenia
2
Dens, Nathalie
2
Duong, Giang Huong
2
Dwivedi, Abhishek
2
Fazal-e-Hasan, Syed
2
Gil Saura, Irene
2
Giraldi, Janaina de Moura Engracia
2
Grappi, Silvia
2
Gray, David
2
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Global Brand Conference <11., 2016, Bradford>
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Journal of international consumer marketing
The journal of brand management : an international journal
Journal of business research : JBR
538
Journal of retailing and consumer services
362
The journal of product & brand management
292
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
130
International journal of hospitality management
116
International journal of advertising : the review of marketing communications
113
Psychology & marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
92
Marketing intelligence & planning
90
European journal of marketing : EJM
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of strategic marketing
75
Cogent business & management
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of the Academy of Marketing Science
69
Journal of marketing
67
International journal of consumer studies
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
64
Journal of marketing management : MM
63
SpringerLink / Bücher
63
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of global marketing
58
Journal of internet commerce
58
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International marketing review
55
International journal of advertising : the quarterly review of marketing communications
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of fashion marketing and management
51
Journal of marketing research : JMR
51
Journal of retailing
51
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ECONIS (ZBW)
345
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345
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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