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~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~person:"Lee, Wei-Na"
~person:"Zhang, Dan"
~person:"Zúñiga, Miguel Ángel"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
10
Brand image
3
Brand management
3
Children
3
Comparison
3
Kinder
3
Markenführung
3
Markenimage
3
Packaging
3
Product design
3
Produktgestaltung
3
Vergleich
3
Verpackung
3
preference
3
Advertising
2
Advertising effects
2
Brand
2
China
2
Markenartikel
2
National culture
2
Nationalkultur
2
Präferenztheorie
2
Theory of preferences
2
Werbewirkung
2
Werbung
2
package design
2
Age group
1
Altersgruppe
1
Analysis of variance
1
Attitudes
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Brand extension
1
Brand globalness
1
Brand loyalty
1
Consumer-brand relationship
1
Cross-cultural relations
1
Cultural identity
1
EU countries
1
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Online availability
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Undetermined
6
Type of publication
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Article
10
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
10
Language
All
English
Author
All
Lee, Wei-Na
Zhang, Dan
Zúñiga, Miguel Ángel
Khare, Arpita
7
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Koo, Jakyung
2
Lee, Kaman
2
Lee, Sangwon
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
McIntyre, John R.
2
Messner, Wolfgang
2
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Published in...
All
Journal of international consumer marketing
Journal of consumer marketing
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of consumer marketing
3
Asia Pacific journal of marketing and logistics
2
Journal of internet commerce
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Services marketing quarterly
2
Contemporary economic policy : a journal of Western Economic Association International
1
Corporate social responsibility and environmental management
1
European journal of international management : EJIM
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New directions in international advertising research
1
Operations research
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
4
Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
5
Color versus form : which matters more in children's preferences of package design?
Zhang, Dan
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
Saved in:
6
Values driving organic food purchase intention : a comparative analysis between a developing Eastern country (Iran) and a developed Western country (US)
Shahriari, Elmira
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012200739
Saved in:
7
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
8
A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
Saved in:
9
A cross-cultural study of consumer ethnocentrism between China and the US
Tsai, Wan-hsiu
;
Lee, Wei-Na
;
Song, Young-a.
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10009737348
Saved in:
10
Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge
Lee, Jin Kyun
;
Lee, Wei-Na
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003890762
Saved in:
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