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~isPartOf:"Journal of international consumer marketing"
~subject:"Advertising"
~subject:"purchase intention"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
purchase intention
Consumer behaviour
319
Konsumentenverhalten
319
Brand image
71
Markenimage
71
Brand management
57
Markenführung
57
Cultural identity
48
Kulturelle Identität
48
Designation of origin
44
Herkunftsbezeichnung
44
China
43
National culture
34
Nationalkultur
34
USA
33
United States
33
Brand
30
Markenartikel
30
Comparison
28
Vergleich
28
India
26
Indien
26
Online retailing
26
Online-Handel
26
International marketing
24
Internationales Marketing
24
Luxury goods
24
Luxusgüter
24
Advertising effects
21
Werbewirkung
21
Internet marketing
20
Online-Marketing
20
Social Web
20
Social web
20
Beziehungsmarketing
19
Relationship marketing
19
Werbung
19
Rules of origin
14
South Korea
14
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32
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32
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32
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English
32
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Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Madadi, Rozbeh
2
Meurs, Frank van
2
Raja, Md Washim
2
Xue, Fei
2
Abolhasani, Morteza
1
Almeida, Claudio Marcio de
1
Basil, Michael
1
Bezbaruah, Subhalakshmi
1
Borgia, Daniel J.
1
Brahmbhatt, Kuldeep
1
Clark, Ronald A.
1
Ekici, Nezahat
1
El Samad, Lamis
1
Erdogan, Bayram Zafer
1
Farah, Maya F.
1
Golrokhi, Zahra
1
Han, Lo Wai
1
Hasan, Mehedi
1
Haytko, Diana L.
1
Heidarian, Elham
1
Hermans, Charles M.
1
Hilberink-Schulpen, Béryl
1
Ho, Sean Chih-Hsiang
1
Hof, Robert-Jan
1
Jirotmontree, Atthaphol
1
Kolbe, Diana
1
Küster, Inés
1
Lee, Pei-Ling
1
Lin, Tom M. Y.
1
Mainardes, Emerson Wagner
1
Meng, Juan
1
Mora, Elísabet
1
Nagar, Komal
1
Nederstigt, Ulrike
1
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Journal of international consumer marketing
International journal of advertising : the review of marketing communications
123
Journal of marketing communications
103
Journal of business research : JBR
102
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
46
Psychology & marketing
44
Journal of advertising
41
Journal of retailing and consumer services
41
Cogent business & management
37
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
International journal of consumer studies
22
Journal of global marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of technology marketing : IJTMkt
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing research : JMR
18
Journal of current issues and research in advertising
17
Journal of marketing
17
The journal of consumer marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
International journal of electronic marketing and retailing : IJEMR
15
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Global business review
13
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ECONIS (ZBW)
32
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
4
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
Effects of luxury perceptions on purchase intention of high-tech products
Ho, Sean Chih-Hsiang
;
Yeh, Ying-Jung Yvonne
;
Lin, Tom M. Y.
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10013167319
Saved in:
8
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
9
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun
;
Taşçıoğlu, Mertcan
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Saved in:
10
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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