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~isPartOf:"Journal of international consumer marketing"
~subject:"Brand"
~subject:"Experiment"
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Search: subject_exact:"Markenidentität"
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Brand
Experiment
Brand image
74
Markenimage
74
Consumer behaviour
71
Konsumentenverhalten
71
Brand management
50
Markenführung
50
Designation of origin
25
Herkunftsbezeichnung
25
Markenartikel
25
International marketing
11
Internationales Marketing
11
Luxury goods
10
Luxusgüter
10
Rules of origin
10
Ursprungsregeln
10
China
9
National culture
9
Nationalkultur
9
country of origin
9
purchase intention
8
Beziehungsmarketing
6
Relationship marketing
6
Confidence
5
Cultural identity
5
Kulturelle Identität
5
Personality psychology
5
Persönlichkeitspsychologie
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USA
5
United States
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Vertrauen
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consumer ethnocentrism
5
Advertising
4
Advertising effects
4
Brand loyalty
4
Emerging economies
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Globalisierung
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Globalization
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India
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English
27
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Fazli-Salehi, Reza
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Arora, Amit
1
Arora, Anshu
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Branchik, Blaine
1
Burnaz, Sebnem
1
Chao, Paul
1
Chen, Changdong
1
Childs, Michelle L.
1
Coskun, Merve
1
Costa Hernandez, José Mauro da
1
Elahee, Mohammad Niamat
1
Fetscherin, Marc
1
Ghosh Chowdhury, Tilottama
1
Hasan, Mehedi
1
Hernandez, José Mauro da Costa
1
Ivanov, Sabina
1
Jiang, Ruochen
1
Jin, Byoungho
1
Joshi, Himanshu
1
Kim, Youn-kyung
1
Lee, Sangwon
1
Lin, Shengdong
1
Liu, Feng
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
McIntyre, John R.
1
Micu, Camelia
1
Nandy, Subarna
1
Park, Hyejune
1
Phau, Ian
1
Pool, Javad Khazaei
1
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Journal of international consumer marketing
Journal of business research : JBR
198
The journal of brand management : an international journal
169
The journal of product & brand management
158
Journal of retailing and consumer services
99
Psychology & marketing
46
European journal of marketing : EJM
44
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing intelligence & planning
32
Journal of strategic marketing
30
Marketing letters : a journal of research in marketing
30
Journal of marketing communications
28
The journal of consumer marketing
28
International journal of hospitality management
26
International journal of consumer studies
25
European journal of marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of marketing
23
International marketing review
22
Journal of global marketing
20
Cogent business & management
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Journal of fashion marketing and management
17
Journal of international marketing
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of marketing management : MM
15
Marketing : ZFP ; journal of research and management
15
Qualitative market research : an international journal
15
SpringerLink / Bücher
15
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ECONIS (ZBW)
27
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1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
3
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
6
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
7
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun
;
Taşçıoğlu, Mertcan
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Saved in:
8
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
9
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
10
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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