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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
133
Konsumentenverhalten
133
Brand management
66
Markenführung
66
Brand image
56
Markenimage
56
International marketing
34
Internationales Marketing
34
Beziehungsmarketing
27
China
27
Internet marketing
27
Online-Marketing
27
Relationship marketing
27
Brand
25
Designation of origin
25
Herkunftsbezeichnung
25
Markenartikel
25
Cultural identity
22
Kulturelle Identität
22
Social Web
17
Social web
17
Viral marketing
17
Virales Marketing
17
Advertising effects
15
National culture
15
Nationalkultur
15
Werbewirkung
15
Online retailing
14
Online-Handel
14
Advertising
13
USA
13
United States
13
Werbung
13
Customer satisfaction
11
Kundenzufriedenheit
11
Luxury goods
11
Luxusgüter
11
Comparison
10
Vergleich
10
Confidence
9
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104
Free
5
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Article
172
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2
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173
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173
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2
Sammelwerk
2
Case study
1
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1
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English
174
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Xue, Fei
4
Khare, Arpita
3
Prendergast, Gerard P.
3
Alarcón-del-Amo, María-del-Carmen
2
Andrzejewski, Susan A.
2
Arora, Amit
2
Arora, Anshu
2
Chan, Kara
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Huff, Lenard C.
2
Kang, Inwon
2
Koo, Jakyung
2
Liu, Matthew Tingchi
2
Llonch-Andreu, Joan
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Malhotra, Naresh K.
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Ndubisi, Nelson Oly
2
Phau, Ian
2
Podoshen, Jeffrey S.
2
Safari, Aswo
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Tsai, Wanhsiu Sunny
2
Wrigley, Cara
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Aarts, Pieter
1
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Abdallah, Ghaith Mustafa
1
Al-Mutawa, Fajer Saleh
1
Al-Zufairi, Awad
1
AlJuma, Doha Husain Makki
1
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Journal of international consumer marketing
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
173
USB Cologne (EcoSocSci)
1
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21
Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated
marketing
communications (IMC)
Butkouskaya, Vera
;
Llonch-Andreu, Joan
; …
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012423924
Saved in:
22
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
23
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
24
The effects of online reviews, perceived value, and gender on continuance intention to use international online outshopping website : an elaboration likelihood model perspective
Luo, Yumei
;
Ye, Qiongwei
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012200731
Saved in:
25
Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem
;
Luomala, Harri T.
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
Saved in:
26
Digitalization and international online sales : antecedents of purchase intent
Lindh, Cecilia
;
Nordman, Emilia Rovira
;
Melén Hånell, Sara
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 324-335
Persistent link: https://www.econbiz.de/10012259396
Saved in:
27
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
28
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
29
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
30
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
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