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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
129
Konsumentenverhalten
129
Brand management
65
Markenführung
65
Brand image
55
Markenimage
55
International marketing
33
Internationales Marketing
33
Beziehungsmarketing
27
Relationship marketing
27
China
26
Internet marketing
26
Online-Marketing
26
Brand
24
Designation of origin
24
Herkunftsbezeichnung
24
Markenartikel
24
Cultural identity
21
Kulturelle Identität
21
Social Web
17
Social web
17
Viral marketing
17
Virales Marketing
17
Advertising effects
15
Werbewirkung
15
National culture
14
Nationalkultur
14
Advertising
13
Online retailing
13
Online-Handel
13
USA
13
United States
13
Werbung
13
Customer satisfaction
11
Kundenzufriedenheit
11
Comparison
10
Luxury goods
10
Luxusgüter
10
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Confidence
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171
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Xue, Fei
4
Khare, Arpita
3
Prendergast, Gerard P.
3
Alarcón-del-Amo, María-del-Carmen
2
Andrzejewski, Susan A.
2
Arora, Amit
2
Arora, Anshu
2
Chan, Kara
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Huff, Lenard C.
2
Kang, Inwon
2
Koo, Jakyung
2
Liu, Matthew Tingchi
2
Llonch-Andreu, Joan
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Malhotra, Naresh K.
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Ndubisi, Nelson Oly
2
Phau, Ian
2
Podoshen, Jeffrey S.
2
Safari, Aswo
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
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Tsai, Wanhsiu Sunny
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Wrigley, Cara
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Aarts, Pieter
1
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Abdallah, Ghaith Mustafa
1
Al-Mutawa, Fajer Saleh
1
Al-Zufairi, Awad
1
AlJuma, Doha Husain Makki
1
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Journal of international consumer marketing
Journal of business research : JBR
2,365
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
170
USB Cologne (EcoSocSci)
1
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31
Cultural perspectives of millennials' decision-making styles in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10013361563
Saved in:
32
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
33
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
34
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
35
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
36
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
37
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
38
How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 326-335
Persistent link: https://www.econbiz.de/10011966112
Saved in:
39
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
40
An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla
;
Mosely, Genevieve
;
Wrigley, Cara
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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