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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"The journal of product & brand management"
~subject:"China"
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Search: subject_exact:"Internationales Marketing"
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China
International marketing
149
Internationales Marketing
149
Consumer behaviour
50
Konsumentenverhalten
50
Brand management
39
Markenführung
39
Brand image
28
Markenimage
28
Globalisierung
22
Globalization
22
Marketing management
22
Marketingmanagement
22
Multinationales Unternehmen
19
Transnational corporation
19
Welt
17
World
17
Beziehungsmarketing
16
Emerging economies
16
Export
16
Relationship marketing
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Schwellenländer
16
Firm performance
15
Unternehmenserfolg
15
Brand
13
Markenartikel
13
global brands
11
Cultural identity
10
International market entry
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Internationaler Markteintritt
10
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macromarketing
10
USA
9
United States
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Designation of origin
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export performance
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Ar, Aybeniz Akdeniz
1
Bengtsson, Anders
1
Cheng, Zhang
1
Dong, Maggie Chuoyan
1
Du, Yunzhou
1
Eckhardt, Giana M.
1
Farley, John U.
1
Faulkner, Margaret
1
Fong, Cher Min
1
Hewett, Kelly
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Hung, Kineta
1
Kara, Ali
1
Keh, Hean Tat
1
Keller, Kevin Lane
1
Khavul, Susanna
1
Lee, Chun-ling
1
Lee, Ruby P.
1
Lehmann, Donald R.
1
Lim, Ming
1
Mullens, Drake
1
Peterson, Mark
1
Qu, Zhe
1
Rasheed, Abdul M. A.
1
Romaniuk, Jenni
1
Smith Maguire, Jennifer
1
Song, Peijian
1
Sun, Jin
1
Truong, Oanh
1
Tse, David K.
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Journal of international marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
The journal of product & brand management
Journal of global marketing
12
Journal of business research : JBR
9
Asia Pacific journal of marketing and logistics
6
SpringerLink / Bücher
6
International business review : the official journal of the European International Business Academy
5
International marketing review
4
Journal of business ethics : JOBE
4
Cross cultural management : an international journal
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
International journal of Chinese culture and management : IJCCM
3
Journal of international consumer marketing
3
Management international review : mir ; journal of international business
3
SAGE library in marketing
3
The globalisation of Chinese business : implications for multinational investors
3
The journal of consumer marketing
3
A Wall Street journal book
2
Brand management in emerging markets : theories and practice
2
Business horizons
2
Contributions to Economics
2
Erfurter Hefte zum angewandten Marketing
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Han gug gae bal yeon gu
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
2
Journal of China marketing
2
Journal of euromarketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Reihe China
2
Review of world economics
2
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ECONIS (ZBW)
13
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1
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10
of
13
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date (oldest first)
1
Special issue: advancing international marketing thought based on the China experience
2020
Persistent link: https://www.econbiz.de/10012231080
Saved in:
2
Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012231084
Saved in:
3
Lafite in China : media representations of "wine culture" in new markets
Smith Maguire, Jennifer
;
Lim, Ming
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10011286472
Saved in:
4
Brand meaning rigidity in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
Saved in:
5
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
6
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
7
Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
8
Competitive action in the diffusion of internet technology products in emerging markets : implications for global marketing managers
Cheng, Zhang
;
Song, Peijian
;
Qu, Zhe
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 40-60
Persistent link: https://www.econbiz.de/10009412154
Saved in:
9
Extending the environment-strategy-performance framework : the roles of multinational corporation network strength, market responsiveness, and product innovation
Lee, Ruby P.
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 58-73
Persistent link: https://www.econbiz.de/10008773324
Saved in:
10
Going global with innovations from emerging economies : investment in customer support capabilities pays off
Khavul, Susanna
;
Peterson, Mark
;
Mullens, Drake
; …
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 22-42
Persistent link: https://www.econbiz.de/10008773328
Saved in:
1
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